Introduction
SEO is an important
consideration for marketers because millions of users rely on search engines to
look for the answers to their questions. Having a company website or any other
online platform, SEO will help the growth of your business. For the analysis, we’ll
be examining the SEO for Rockstar Energy Drink and AMP Energy Drink. Rcokstar
Energy Drink is a more established company in the Energy Drink industry
compared to AMP Energy Drink, simply because AMP Energy is a newly introduced
brand in the industry. It is expected that Rockstar will have a better SEO.
SEO Considerations
|
Rockstar
Energy Drink
|
Amp Energy
|
1.
URL:
|
http://rockstarenergy.com/
|
https://www.ampenergy.com/
|
2.
Page Title
|
Rockstar Energy Homepage - Rockstar Energy Drink
|
AMP Energy
|
3.
Meta
Description
|
Rockstar Energy Drink is designed for those who lead active
lifestyles. Available in over 20 amazing flavors in over 30 countries.
|
Energy you need, flavors you crave. Exciting new flavors from AMP
Energy.
|
4.
Meta Keywords
and Monthly search volume:
|
1. Potent
Energy
o Avg
Monthly Searches: 10
o Competition:
Low
2. Organic
Caffeine
o Avg
Monthly Searches: 140
o Competition:
High
3. Electrolytes
o Avg
Monthly Searches: 60, 500
o Competition:
Low
|
Not Found
|
5. Structural elements:
H1, H2, H3
|
H1: Rockstar Energy Drinks
H2:
·
Enter To Win: Taste Of Chaos VIP Experience
·
@RockstarEnergyModels
·
Watch ROCKSTAR on youtube
|
H1: ENERGY YOU NEED, FLAVORS YOU CRAVE
H2: Not Found
|
6.
Strong tags
|
·
New From Rockstar Energy – Organic
·
Enter for a chance to win a VIP Experience which
includes: VIP TREATMENT: ACCESS TO PREMIUM VIEWING, MEET THE ARTISTS AND
PHOTOS WITH DASHBOARD CONFESSIONAL, EXCLUSIVE ROCKSTAR GEAR PACK
·
Enter to win a flyaway trip for two to the WWA in
the Dominican Republic!
|
Not Found
|
7.
Alt Text
|
·
Two Amazing New Flavors From Rockstar - Lime Freeze
and Pina Colada!
·
@RockstarEnergyModels
·
Watch ROCKSTAR on youtube
|
Not Found
|
8.
Page Load Time
|
5.514 seconds
|
8.554 Seconds
|
9.
Observations
Regarding Page layout:
|
·
User Friendly
o Easy
to navigate
·
Interactive
·
Attractive
·
Moving Pictures
·
Content heavy
|
·
Simple Layout
·
Boring to look at
·
Very few pictures
·
Light on content
·
Not Interactive
|
10. Observations Regarding Visual Content:
|
·
Consist of News, Music, Models, Contest, Product,
Photos, Etc.
o Good
for viewership
|
·
Only consist of Product, nothing else on the
website.
|
11. Call-to-action:
|
·
“Follow Us”
·
“Enter To Win”
|
·
“Follow Us”
|
12. Anchored Text: (list 3)
|
1. Buy
Rockstar
2. Products
3. More
Info
|
1. Product
Locator
2. Amazon
Store
3. Sign
up for the latest AMP news
|
13. Moz Established Links: # to Root Domain
|
662 Root Domains
|
164 Root Domains
|
14. Moz Established Links: # Total Links
|
70,857 Total Links
|
533 Total Links
|
15. Top 3 inbound links.
|
1. Blue
Mountain Resort, Official Site
2. Memphis
In May International Festival 2016
3. Rose
Bowl Stadium
|
1. Corporate
Partnerships - Carolina Hurricanes – Team
2. PCMag.com
3. Adweek
o http://www.adweek.com/news/advertising-branding/amp-energy-wants-moment-your-time-98737
|
16. Mobile Friendly:
Yes/No
|
Yes
|
Yes
|
17. Content is “shareable”
(Like, Tweet, Pin, Blog, etc.) |
Yes
|
Yes
|
18. Social Media: (List all SM icons on the home
page.
|
·
Facebook
·
Twitter
·
YouTube
·
Instagram
·
Pinterest
|
·
Facebook
·
Twitter
·
Instagram
|
19. SERP ranking results when using keywords
from this table: (placing or page number)
|
Page 1, 6th Link
|
Page 7, 4th Link
|
