Monster vs XYIENCE on Fan Pages, and Influencers, and Inbound Links

XYIENCE does have a Facebook page, however it was not possible to find a fan page that was not an official one owned by XYIENCE. That being said there are remnants of collaborations with American college and universities where a contest was previously held the most recent one was February of this year! There is not a celebrity that has endorsed XYIENCE but a sports reporter from ESPN named Sam Ponder has been acquired to do commercials.

URL: https://youtu.be/WjugyMh67sg

A recent influencer would be a review from someone with followers. A YouTuber named “Food review Shawty” has recently reviewed XYIENCE and has at least 2300 followers. If you do not have time to watch his review he rated XYIENCE 5/5.

URL: https://youtu.be/axVmlmsB5JE

Another website named Body Building Pro, a website that promotes healthy and safe products to its fan base. This website specializes in helping people who want to build muscle or currently are body builders that want to maintain their muscular bodies. This positive review would definitely influence people to give XYIENCE a try!

URL: http://www.bodybuildingpro.com/xyiencenoxcg3review2.html

Monster also does not any unofficial fan pages, but it is mentioned in a very popular website when it comes to useful facts and info on caffeine and caffeine containing products. A positive review would help attract more customers through this product rating site. Many people who are influenced by informed decisions will benefit from this review and be more likely to purchase Monster Energy drinks.

URL: http://www.caffeineinformer.com/monster-zero-ultra-energy-drink

Another review for monster on the front page of SERP, is a bad one. This is not exactly something Monster wants as a brand! The bashing continues to outline all the bad that comes as part of being a Monster customer. The verdict is that in small amounts once in a while a Monster Energy drink is not bad for you. But with sponsored athletes and Monster pushing it as an everyday routine there is a bit of a contradiction here.

URL: http://www.newhealthguide.org/Are-Monster-Energy-Drinks-Bad-For-You.html

Lastly another review of monster on the first page of SERP, is a negative one. On WEBMD a very popular health site. Somehow Monster is being linked to the death of a human being. Amidst the recent links, it is safe to say XYIENCE wins when it comes to Fan pages, influencers, inbound links for both brands.

URL: http://www.webmd.com/food-recipes/20121023/death-reports-monster-energy-drink

Rockstar Energy Drink vs AMP Energy: Twitter Presence

Rockstar Energy Drink vs AMP Energy: Twitter Presence

Similar to Facebook, both brands seem to follow the same trends on Twitter.

Rockstar Energy Drink:

Followers	367,000
Following	2,422
Average # of Re-Tweets	15
Average # of Likes	80

Rockstar Energy’s Twitter activity is quite frequent. Similar to their activity on Facebook, Rockstar Energy Tweets every day, one or two times a day. The content consist of images and videos, of the different sponsorship Rockstar is involved with, as well as Rockstar Models. The Social Media 50/50 rule is not used by Rockstar. They do not tweet about their products, their focus is on the sponsorship. 

Most Recent Popular Tweet:

• 232 Likes
• 45 Re-Tweets

Based off the last 25 tweets, the one of Off-Road Racer Tanner Foust was the most popular, receiving 232 Likes, and 45 Re-Tweets. The reason why these tweets we popular amongst Rockstar Energy’s followers, is because as mentioned before, Rockstar Energy’s target market is predominantly males. From the sports that are sponsored to the female models, Rockstar Energy is catering to them.

AMP Energy Drink:

Followers	19,400
Following	4,486
Average # of Re-Tweets	10
Average # of Likes	30

When looking at AMP Energy’s activity on twitter, I was shocked to see lack of tweets from the brand. In 2016 alone, AMP Energy has only tweeted four times, the last tweet being on March 3, 2016. The content consist of promoting their energy drink’s through images and videos, also their sponsorship with the NHL. AMP Energy does follow 50/50 rule, similar to their Facebook account they tweet about their product, and follow it up with a tweet about their sponsorship, or about an event. 

Most Recent Popular Tweet:

• 331 Likes
• 218 Re-Tweets

Although AMP Energy does not Tweet as frequently, the tweet that was the most popular of the last 25 tweets was the one that had to do with their sponsorship.  The reason for the success of this tweet I believe is because of the sponsorship with the NHL. AMP Energy now caters to hockey fans, so whenever the tweet something that is hockey related, it is possible it will receive many likes and shares.

Final Thoughts:

Rockstar Energy has a better social media presence on Twitter compared to AMP Energy. They tweet daily and get an average of 80 likes compared to AMP Energy who tweets sometimes once a month and will receive an average of 30 likes.

Next post, I will move on to YouTube, and see how these two brands do on that platform. I love to know your thoughts on this topic, share your comments below.

Monster vs XYIENCE Which Company Tweets a Nicer Song to be heard on Twitter

Twitter is the a social media power house, it has exploded in the recent decade and is almost the go-to for up to date opinions from companies, celebrities, and politicians. But it also allows regular people to respond to current events and even make public complaints against companies or specific people. Let’s measure these brands up and see who dominates Twitter. Monster tweets every day and multiple times a day almost even safe to say they tweet about every 6-8 hours. XYIENCE only posts daily. Monster definitely dominates this category. Monster posts mostly pictures and video clips of its sponsored events and uses as much hashtags as possible. XYIENCE also posts many pictures, but no videos and includes as many hashtags as it can. When following the 50/50 rule I would say that XYIENCE follows it better than Monster. Technically speaking this would be a win for XYIENCE. Monster uses many hashtags of athletes and events it sponsors. XYIENCE only uses hashtags that are general like national burger day or other mentioned holidays in America. XYIENCE really needs to up its game with hashtags and keywords, Monster wins this one. XYIENCE does not have a pinned tweet and the average reaction to its tweets makes it hard to choose a most successful tweet. However Monster’s pinned tweet being its most successful one in the past 25 days has had 1.2k retweets and 3k likes. XYIENCE is lacking content on Twitter, Monster is a clear winner here. I think Monster was successful because they posted a short clip of Valentino Rossi, as well as a YouTube link an emoji and relatable hashtags. XYIENCE should take notes!