Introduction
SEO is an important consideration for marketers because
millions of users rely on search engines to look for the answers to their
questions. Having a company website or any other online platform, SEO will help
the growth of your business. For the analysis, we’ll be examining the SEO for
Rockstar Energy Drink and AMP Energy Drink. Rcokstar Energy Drink is a more
established company in the Energy Drink industry compared to AMP Energy Drink,
simply because AMP Energy is a newly introduced brand in the industry. It is
expected that Rockstar will have a better SEO.
SEO Considerations
|
Rockstar Energy Drink
|
Amp Energy
|
1. URL:
|
http://rockstarenergy.com/
|
https://www.ampenergy.com/
|
2. Page Title
|
Rockstar Energy Homepage - Rockstar Energy Drink
|
AMP Energy
|
3. Meta
Description
|
Rockstar Energy Drink is designed for those who lead
active lifestyles. Available in over 20 amazing flavors in over 30 countries.
|
Energy you need, flavors you crave. Exciting new
flavors from AMP Energy.
|
4. Meta Keywords
and Monthly search volume:
|
1.
Potent Energy
o Avg Monthly Searches: 10
o Competition: Low
2.
Organic Caffeine
o Avg Monthly Searches: 140
o Competition: High
3.
Electrolytes
o Avg Monthly Searches: 60, 500
o Competition: Low
|
Not Found
|
5. Structural
elements:
H1, H2, H3
|
H1: Rockstar Energy Drinks
H2:
·
Enter To Win: Taste
Of Chaos VIP Experience
·
@RockstarEnergyModels
·
Watch ROCKSTAR on
youtube
|
H1: ENERGY YOU NEED, FLAVORS YOU CRAVE
H2: Not Found
|
6. Strong tags
|
·
New From Rockstar
Energy – Organic
·
Enter for a chance
to win a VIP Experience which includes: VIP TREATMENT: ACCESS TO PREMIUM
VIEWING, MEET THE ARTISTS AND PHOTOS WITH DASHBOARD CONFESSIONAL, EXCLUSIVE
ROCKSTAR GEAR PACK
·
Enter to win a
flyaway trip for two to the WWA in the Dominican Republic!
|
Not Found
|
7. Alt Text
|
·
Two Amazing New
Flavors From Rockstar - Lime Freeze and Pina Colada!
·
@RockstarEnergyModels
·
Watch ROCKSTAR on
youtube
|
Not Found
|
8. Page Load Time
|
5.514 seconds
|
8.554 Seconds
|
9. Observations
Regarding Page layout:
|
·
User Friendly
o Easy to navigate
·
Interactive
·
Attractive
·
Moving Pictures
·
Content heavy
|
·
Simple Layout
·
Boring to look at
·
Very few pictures
·
Light on content
·
Not Interactive
|
10. Observations
Regarding Visual Content:
|
·
Consist of News,
Music, Models, Contest, Product, Photos, Etc.
o Good for viewership
|
·
Only consist of
Product, nothing else on the website.
|
11. Call-to-action:
|
·
“Follow Us”
·
“Enter To Win”
|
·
“Follow Us”
|
12. Anchored Text:
(list 3)
|
1.
Buy Rockstar
2.
Products
3.
More Info
|
1.
Product Locator
2.
Amazon Store
3.
Sign up for the
latest AMP news
|
13. Moz Established
Links: # to Root Domain
|
662 Root Domains
|
164 Root Domains
|
14. Moz Established
Links: # Total Links
|
70,857 Total Links
|
533 Total Links
|
15. Top 3 inbound
links.
|
1.
Blue Mountain
Resort, Official Site
2.
Memphis In May
International Festival 2016
3.
Rose Bowl Stadium
|
1.
Corporate Partnerships
- Carolina Hurricanes – Team
2.
PCMag.com
3.
Adweek
o http://www.adweek.com/news/advertising-branding/amp-energy-wants-moment-your-time-98737
|
16. Mobile
Friendly:
Yes/No
|
Yes
|
Yes
|
17. Content is
“shareable”
|
Yes
|
Yes
|
18. Social Media:
(List all SM icons on the home page.
|
·
Facebook
·
Twitter
·
YouTube
·
Instagram
·
Pinterest
|
·
Facebook
·
Twitter
·
Instagram
|
19. SERP ranking
|
Page 1, 6th Link
|
Page 7, 4th Link
|
Google Trends:
Google
Trends Insights:
The topic that was examined was Energy Drinks. The two
brands that were analyzed were Rockstar Energy Drink and AMP Energy Drink. As
shown in the graph the trends for energy drinks has large peaks and valleys
throughout a 12 month period. Rockstar Energy Drink has a trend boost, likely
due to new flavors regularly introduced, or special promotions being offered by
the brand. However AMP Energy Drink is obsolete on the graph, most likely due
to the fact that this is a very new brand introduced in the Energy Drink
category.
Latent
Semantic Indexing Keywords:
Rockstar Energy Drink:
·
Rockstar Energy shop coupon code
·
Rockstar Energy Contest
·
Rockstar Energy Ingredients
AMP Energy Drink
·
AMP Energy Drink side effects
·
AMP Energy Drink price
·
AMP Energy Drink flavors
Summary:
Based on the findings, Rockstar Energy Drink is a more
dominant force in the Energy Drink Industry compared to AMP Energy Drink. It is
important to note that Rockstar Energy Drink is more established and have been
around longer in the industry, and because of that they have the proper
marketing tools to place them in the postion they are in.
Conclusion:
Concluding, Rockstar Energy Drink maintained a better
SEO then AMP Energy. AMP Energy is lacking many aspects to reach consumers
through Search Engine Optimization. However it is important to note that AMP
Energy is newer Energy brand that hasn’t has the experience as Rockstar Energy.
APA Citations:
Google. (February 2016). Google trends. [Mascara, Revlon,
Lancome]. Retrieved from https://www.google.ca/
trends/explore#q=mascara%2C%20%2Fm%2F05mxqz%2C%20%2Fm%2F02fz1g&cmpt=q&tz=Etc%2FGMT%2B5
AMP Energy. (2015). AMP Energy Homepage. Retrieved
from https://www.ampenergy.com/
LSIGraph. (February 2016). LSIGraph keyword generator [Long Lash
Mascara]. Retrieved from http://lsigraph.com/
SEOmoz Inc. (February 2016). MozBar. Retrieved from https://moz.com/tools/seo-toolbar
Rockstar
Energy Drinks." Rockstar Energy Homepage.. Web. 24 May 2016. Retrieved from http://rockstarenergy.com
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