Energy Drink Show Down - An SEO Audit of two Brands.
Written by: Brandon Morden.
5-hour energy shot vs Nos energy drink
Introduction
For this
SEO Audit I will be looking at what keywords that trigger the two brands that I
have selected. When typing keywords like “energy drink” into the Google search
bar the key is to see which of the two brands I have selected ranks first on
google. This information is useful to each brands marketing team because it
allows them to see if there product will be easily identified by the average
consumer who happens to be undecided on what kind of energy drink they should
buy.
Screen Captures of both home pages:
SEO Considerations |
5-Hour Energy |
Nos |
 |
 |
|
1.
URL:
|
http://5hourenergy.com/
|
http://www.drinknos.com/
|
2.
Page Title
|
5-hour ENERGY® Shots - No Sugar & Zero Net Carbs
|
No Page title
|
3.
Meta Description
|
5-hour ENERGY® shots for long lasting energy with no sugar and zero
net carbs. When you need an extra boost you don’t want to wait!
|
No Meta Description found
|
4.
Meta Keywords and Monthly
search volume:
|
Meta keywords -Not found
Energy shots- 1,300
Energy boost-1,600
|
Meta keywords not found
Energy drinks- 22,200
High Performance Beverage- 880
|
5. Structural elements:
H1, H2, H3
|
H1-Not found
H2- Made for hard working people
|
H1- Enter for a chance to win a custom designed NOS® Energy car
- DrinkNOS - Go hunting for a NOS®
H2 not found
H3 not found
|
6.
Strong tags
|
Not found
|
Not found
|
7.
Alt Text
|
Logo, ES Cherry flag BG, Spring Grass
|
NOS Energy Car sweepstakes - Hompage_BrianDeegan_C_CarrouselNOS_0516 -
Hompage_KyleBusch_C_CarrouselNOS_0516
|
8.
Page Load Time
|
3.02s
|
2.24s
|
9.
Observations Regarding Page
layout:
|
The page is easy to navigate with bold text and links. The page is
also not overloaded with information.
|
The home page is very basic and easy to navigate. There are not a lot of
links to click as compared to 5 hour energy
|
10. Observations Regarding Visual Content:
|
The 5-hour energy home page is colorful and easy on the eyes. It
contains rotating images and bold text.
|
The Nos home page is bright and bold as well as all the images are
large and stand out to the reader.
|
11. Call-to-action:
|
·
Try 5-hour energy
·
Shop
·
Contact us
|
·
Enter for a chance to win a custom designed NOS Energy car
·
Find Nos
|
12. Anchored Text: (list 3)
|
·
5-hour energy athletes
·
Extra strength cherry
·
Special operations warrior foundation
|
·
All the Nos flavors
·
The Nos logo
·
Products
·
Team Nos
|
13. Moz Established Links: # to
Root Domain
|
98
|
182
|
14. Moz Established Links: # Total
Links
|
2,117
|
2,108
|
15. Top 3 inbound links.
|
||
16. Mobile Friendly:
Yes/No
|
Yes
|
Yes
|
17. Content is “shareable”
(Like, Tweet, Pin, Blog, etc.) |
There is a link to send a tweet
|
There is no link asking to share content
|
18. Social Media: (List all SM icons on the home page.
|
Facebook
Twitter
Pinterest
Instagram
Google plus
YouTube
|
Facebook
Twitter
YouTube
Instagram
|
19. SERP ranking results when using keywords from this table: (placing or
page number)
|
Energy shots – first page
|
Energy drinks- page 1 with image
High Performance Beverage- page 1
|
Google Trends:
Include
your topic, and your two brands. Include
the search terms with your screen capture.
 |
Google Trends Insights:
The topic
that our group chose was on energy drinks. The two bands that I compared was
5-Hour energy and Nos energy drink. As the graph shows the energy drink trend
has large peaks and valleys throughout the 12 month period. When it comes to
the brands, 5 Hour energy has a large trend boost between September and October.
But soon after starts to return to normal. The large spike could be from a new
flavor release or a large promotion of the product. Nos energy drink does not
show many peaks and valleys as compared to 5-hour energy this could be due to a
lack of marketing and exposer.
Latent Semantic Indexing Keywords:
5-hour
energy keywords
·
5 hour energy drink ingredients
·
5
hour energy reviews
·
5 hour energy berry
Nos
energy drink
·
Nos
energy drink flavors
·
Nos active energy drink
·
Nos energy drink nutrition facts
Summary:
When
searching both brands using the LSI generator a lot of the same keywords were
found such as drink ingredients, flavors, and reviews. Both sites have very
similar content on them as well as the same wording. Even when looking up the
keyword “energy drinks” I found that there were many different brands to choose
from, that it wasn’t till the second page that I found a picture of a Nos
energy drink. I found that I had to be more specific with my keyword searches.
For example I had to use the keyword “energy shot” in order to find 5-Hour
Energy.
Conclusion:
To conclude
this report, I found Nos Energy drink to be the brand that got the most
attention. When searching the keyword “energy drink” it was the brand that
provided information on the first page as well as a visual display of the
product. 5-Hour Energy was labeled as a shot so it wasn’t until I changed the
keyword to “energy shot” that it was displayed on google but still was not
found on the first page.
APA Citations:
(Living Essentials Marketing, 2016) Retrieved from http://5hourenergy.com/
(LSIGraph, 2016) Retrieved from http://lsigraph.com/
(Google, 2016) Retrieved From https://www.google.ca/trends/explore#q=Energy%20drinks%2C%20%2Fm%2F03c5_gn%2C%20Nos%20energy%20drink&geo=CA&date=today%2012-m&cmpt=q&tz=Etc%2FGMT%2B4
(Company, 2016) Retrieved from http://www.drinknos.com/
MozBar v3. (n.d.). Retrieved May 19, 2016, from https://moz.com/tools/seo-toolbar
(Google, Key word planner, 2016) Retrieved From https://adwords.google.com/ko/KeywordPlanner/Home?__c=3420832420&__u=5515356653&authuser=1&__o=cues#search
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