My Campaign Pitch - Zain Sadiq

My Campaign Pitch

When comparing both brands, Rockstar Energy Drink and AMP Energy Drink, it is evident that Rockstar Energy has a better social media presence. Since that’s the case I want to help AMP Energy improve its social media presence by pitching them an idea for a marketing campaign. Since AMP Energy has a sponsorship deal with the NHL (National Hockey League), the theme of the campaign will be based off of the sport of hockey. My idea is to create a simple and easy game that people can play and if they beat it they unlock a code to receive a coupon code to get discounts on AMP Energy. 

It will be a hockey game that will have three periods like an actual hockey game however the duration for each period will be 30 seconds long. The goal of the game is to score on the opposing team. The amount of points you score in the 90 second duration will determine the discount code you unlock. The more points the higher the discount.

Since we are currently experiencing the final round of the NHL Playoffs, it will be ideal to launch this campaign during the start of next season. The game will be on the AMP Energy’s official website, however it will be promoted using Facebook and Twitter. AMP Energy has a good following on those two platforms, whereas on YouTube they have a little over 2,000 subscribers. The goal of the outcome will be to grow the current following AMP Energy has. More followers, more likes, more retweets, etc. Most of AMP Energy’s following is based off their NHL sponsorship. This campaign will entertain and engage the current following they have, as well as gain new followers on both platforms.

I would like to know if you guys think this is a good idea. Let me know in comments below.

-          Zain Sadiq

Fan Pages, influencers, inbound links

Fan Pages, influencers, inbound links for both brands

Rockstar Energy Drink

URL: http://www.dietspotlight.com/rockstar-energy-drink-review/

DietSpotlight is website that diet. For Rockstar Energy for example it gives a brands description, nutritional facts, ingredients, the different flavours offered, advantages, disadvantages, and a final conclusion of the product. 

URL:http://www.bevnet.com/reviews/rockstar

Bevnet is an online magazine that covers the latest news, content, and events, in the beverage industry. On Rockstar Energy’s page you’ll find reviews for the individual flavours released by Rockstar Energy, so reviews vary from flavour to flavour.  The latest news and brand description will also be found

URL: http://whatidrinkatwork.blogspot.ca/2015/04/rockstar-organic-review.html

“What I Drink at Work” is blog that covers all different types of beverages that will give you the energy throughout a work day. The author provides a review of drinks that consist of description of flavour, energy, price, and a final verdict.

AMP Energy

URL: http://www.caffeineinformer.com/amp-new-look-new-taste

Caffeine Informer is another website that reviews beverages with caffeine in it including energy drinks, coffee, tea, soda, etc. The review starts with a brief description of the product, then it will break down into the review covering packaging, flavours, taste, ingredients, nutritional facts, and a final verdict. 

URL: http://caffeinetheenergyblog.blogspot.ca/2012/04/review-for-amp-energy-boost-original.html

“Caffeine The Energy Blog” is a blog dedicated to reviewing just energy drinks. Throughout the review the author will covers packaging, price, taste, energy factor, and finish it off with a final verdict.

URL: http://www.goodguide.com/brands/230380-amp-energy-brand-product-reviews-ratings

GoodGuide is a product review website that reviews all type of products including energy drinks. On AMP Energy’s page you’ll find reviews for the individual flavours released by AMP Energy, so reviews vary from flavour to flavour.

Rockstar Energy Drink vs AMP Energy: YouTube Presence

Rockstar Energy Drink vs AMP Energy: YouTube Presence

Rockstar Energy Drink:

Total Subscribers:	Hidden
Total Channel Views:	9,923,591
Most Views on a single video:	919,744
Average # of Views	8,000
Average # of Likes:	70
Average # of Dislikes:	5
# of Links to other Social Media Sites	5

Just like the other social media platforms, Facebook & Twitter, Rockstar Energy is consistent when uploading their content onto YouTube. The content is uploaded at least once a week, sometime twice, with 30 seconds to four minutes in duration. The content consist of behind the scenes and promo videos for sporting events that Rockstar Energy has sponsored. In the “About” section of the channel, there is a small description of Rockstar Energy, along with links to other Social Media platforms Rockstar is on including Facebook, Twitter, and Instagram.

Most Popular Recent Video:

• Views: 9,315
• Likes: 95
• Dislikes: 0
• Comments: 1
• 
  

From the more recent post, this video of professional skier Sammy Carlson was the most popular. The video hit 9,315 views. The popularity of this video is likely due to the fact that Rockstar Energy is known to sponsor different sports and different athletes. So when the video was uploaded it is likely that the video was shared on Rockstar Energy’s Facebook page and Twitter page. Also Sammy Carlson has a pretty good following on Twitter, 18,300 followers, I am pretty sure he retweet this video to share to his followers as well. 

AMP Energy Drink:

Total Subscribers:	2,767
Total Channel Views:	3,315,012
Most Views on a single video:	1,236,213
Average # of Views	5,00
Average # of Likes:	60
Average # of Dislikes:	5
# of Links to other Social Media Sites	4

Comparing AMP Energy’s YouTube channel to Rockstar Energy’s channel is not fair for Rockstar Energy. AMP Energy has not uploaded a video to their channel since August 12, 2014. Prior to that date it looks like AMP Energy would go 5 months some time longer without uploading a video. The video content would consist of ads, and sponsorship videos. In the “About” section of the channel, there are just links to other social media platforms that AMP Energy is on. AMP Energy didn’t bother posting a description of the brand. 

Most Recent Popular Video:

• Views: 922,239
• Likes: 193
• Dislikes: 22
• Comments: 47

Although AMP Energy has not uploaded a video to their channel in over a year, the last video that they posted happens to have the most views. The video is creative and funny, and because of that the video was a hit. Another reason the video may have a lot of views is because it was the last video uploaded to the channel, so when people come across the AMP Energy channel it’s the first video that they will see. 

Final Thoughts:

Rockstar Energy clearly has the better presence on the YouTube platform. I understand that making a video is a longer process then just posting something on Facebook or sending out a tweet, but YouTube is another major platform to use in the Social Network to reach out to your consumers. I do believe AMP Energy would be successful if they were frequent with their YouTube channel, and posted videos with the same creativity like the older videos on their channel. 

Rockstar Energy Drink vs AMP Energy: Twitter Presence

Rockstar Energy Drink vs AMP Energy: Twitter Presence

Similar to Facebook, both brands seem to follow the same trends on Twitter.

Rockstar Energy Drink:

Followers	367,000
Following	2,422
Average # of Re-Tweets	15
Average # of Likes	80

Rockstar Energy’s Twitter activity is quite frequent. Similar to their activity on Facebook, Rockstar Energy Tweets every day, one or two times a day. The content consist of images and videos, of the different sponsorship Rockstar is involved with, as well as Rockstar Models. The Social Media 50/50 rule is not used by Rockstar. They do not tweet about their products, their focus is on the sponsorship. 

Most Recent Popular Tweet:

• 232 Likes
• 45 Re-Tweets

Based off the last 25 tweets, the one of Off-Road Racer Tanner Foust was the most popular, receiving 232 Likes, and 45 Re-Tweets. The reason why these tweets we popular amongst Rockstar Energy’s followers, is because as mentioned before, Rockstar Energy’s target market is predominantly males. From the sports that are sponsored to the female models, Rockstar Energy is catering to them.

AMP Energy Drink:

Followers	19,400
Following	4,486
Average # of Re-Tweets	10
Average # of Likes	30

When looking at AMP Energy’s activity on twitter, I was shocked to see lack of tweets from the brand. In 2016 alone, AMP Energy has only tweeted four times, the last tweet being on March 3, 2016. The content consist of promoting their energy drink’s through images and videos, also their sponsorship with the NHL. AMP Energy does follow 50/50 rule, similar to their Facebook account they tweet about their product, and follow it up with a tweet about their sponsorship, or about an event. 

Most Recent Popular Tweet:

• 331 Likes
• 218 Re-Tweets

Although AMP Energy does not Tweet as frequently, the tweet that was the most popular of the last 25 tweets was the one that had to do with their sponsorship.  The reason for the success of this tweet I believe is because of the sponsorship with the NHL. AMP Energy now caters to hockey fans, so whenever the tweet something that is hockey related, it is possible it will receive many likes and shares.

Final Thoughts:

Rockstar Energy has a better social media presence on Twitter compared to AMP Energy. They tweet daily and get an average of 80 likes compared to AMP Energy who tweets sometimes once a month and will receive an average of 30 likes.

Next post, I will move on to YouTube, and see how these two brands do on that platform. I love to know your thoughts on this topic, share your comments below.

Monster vs XYIENCE Energy Drink Facebook War

It seems that a lot of companies have Facebook pages these days. With social media so important in today’s world, Facebook could be one of the best places to bring up brand awareness and acquire new customers. It is also important for companies to be current and entertaining to its customers and fans to be followed on Facebook and stay followed on Facebook. Let us look at Monster and XYIENCE at a glance. Monster has been posting every day for the past 25 posts, including pictures and quotes as well as mentioning athletes with a big fan base. All this contributes to Monster’s brand awareness. XYIENCE a competitor and a smaller brand’s last post was also every day for the past 25 days. Alright! Let’s call them even for now. Another funny thing I noticed is that most companies do not post on holidays, it is as if even social media takes a day off. Now although Monster has all these athletes and events to talk about XYIENCE does post pictures often with MEMES and positive messages.  What’s the verdict on Professional Etiquette? Well both most definitely follow the 50/50 rule but Monster does it less so, we can assume they are safe from losing customers either way for now. Monster tends to be using athlete names as keywords and hashtags of its sponsored events. While XYIENCE has zero hyperlinks or hashtags but does like to use its own names in its titles a lot. Definitely got to give this category win to Monster. Let us look at who has the most successful posts…. Monsters had 896k views of its pinned post as well as 2988 shares. XYIENCE has 9 likes and 1 share. Safe to say Monster wins by a landslide.  I think Monster was successful because they tagged Valentino Rossi a motorcycle athlete and as well used a hashtag for the event VR46 Series, AND even linked a shortcut to a YouTube video, but they even embedded it just in case. XYIENCE did none of the above mentioned.... 

Rockstar Energy Drink vs AMP Energy: Facebook Presence

Rockstar Energy Drink vs AMP Energy: Facebook Presence

Over the next few days I’ll be examining two brands in the Energy Drink industry, and looking at how strong their presence is on Social Media. The two brand that I have chosen is Rockstar Energy Drink and AMP Energy. 

The first social media platform that I will look at is Facebook.

Rockstar Energy Drink:

Total Page Likes:	2,107,101
Average # of Comments:	6
Average # of Shares:	5

When looking at the last 25 post from Rockstar Energy, I noticed that they are quite active with the posting. Based off the last 25 post, Rockstar Energy has posted something every day, with one or two post a day.  In terms of the content that is being posted, majority of it is of the different sports and athletes Rockstar Energy has sponsored, which include Skateboarding, BMX, Off-road Racing, Freestyle Surfing, etc. Based off the recent post Rockstar Energy does not follow the Social Media 50/50 rule frequently. For those of you who are not familiar with the Social Media 50/50 rule, it is when 50% of your post are about your blog or business and the other 50% are about the industry or community. It is a balance way to promote yourself to your followers but at the same time keeping them interested and engaged. 

Most Popular Recent Post:

• 140 Likes
• 12 Shares
• 7 Comments

The reason the two post were the most popular, is simply because Rockstar Energy’s target market is predominantly males, by posting pictures of attractive woman, this is Rockstar Energy’s way of promoting their brand and getting likes.

AMP Energy Drink:

Total Page Likes:	52,307
Average # of Comments:	80
Average # of Shares:	50

AMP Energy is not as active on their Facebook account compared to Rockstar Energy. AMP Energy post something at least once a week. The longest they went without posting based of the last 25 post was two weeks. The content that is uploaded consist of new flavours being introduced, coupons, video, and images. AMP Energy has a sponsorship with the NHL, so a lot of their post have to do with Hockey. AMP Energy does a good job using the Social Media 50/50 rule. Usually they will post image introducing a new flavor which will be followed by a post that is related to the NHL, their sponsorship. 

Most Recent Popular Post:

• 1300 Likes
• 115 Shares
• 105 Comments
• 1.2 Million Views

Although AMP Energy does not post as frequently as they should, they are able to post videos that hit viral numbers in views, and get thousands of likes. The reason I these two post were popular is due to creativity and uniqueness. AMP Energy upload something that is different compared to the competitors. 

Final Thoughts:

Rockstar has 2,107,101 Likes on their Facebook page, however the most popular post was only able to get a little under 150 Likes, under 15 Shares, and less than 10 comments. Comparing that to AMP Energy, which has 52,207 likes on Facebook, but is able to get 1.2 million views on their most popular post is quite interesting. Now I didn’t go through all of Rockstar Energy’s post on Facebook, so it’s quite possible that they have had a viral post before. However this was based on the last 25 post for each brand. Rockstar Energy does post frequently but gets very few likes, shares, and comments. AMP Energy post on average once weeks, and is able to get hundreds of likes, shares and comments, and able to get millions of views.

Let me know your thoughts on this examination in the comments below. Next I will examine the presence of both brands on Twitter.

Rockstar vs Amp. Which Brand Provides more Energy

Introduction

SEO is an important consideration for marketers because millions of users rely on search engines to look for the answers to their questions. Having a company website or any other online platform, SEO will help the growth of your business. For the analysis, we’ll be examining the SEO for Rockstar Energy Drink and AMP Energy Drink. Rcokstar Energy Drink is a more established company in the Energy Drink industry compared to AMP Energy Drink, simply because AMP Energy is a newly introduced brand in the industry. It is expected that Rockstar will have a better SEO.

SEO Considerations	Rockstar Energy Drink	Amp Energy
1.    URL:	http://rockstarenergy.com/	https://www.ampenergy.com/
2.    Page Title	Rockstar Energy Homepage - Rockstar Energy Drink	AMP Energy
3.    Meta Description	Rockstar Energy Drink is designed for those who lead active lifestyles. Available in over 20 amazing flavors in over 30 countries.	Energy you need, flavors you crave. Exciting new flavors from AMP Energy.
4.    Meta Keywords and Monthly search volume:	1.     Potent Energy o    Avg Monthly Searches: 10 o    Competition: Low 2.     Organic Caffeine o    Avg Monthly Searches: 140 o    Competition: High 3.     Electrolytes o    Avg Monthly Searches: 60, 500 o    Competition: Low	Not Found
5.    Structural elements:  H1, H2, H3	H1: Rockstar Energy Drinks H2: ·          Enter To Win: Taste Of Chaos VIP Experience ·          @RockstarEnergyModels ·          Watch ROCKSTAR on youtube	H1: ENERGY YOU NEED, FLAVORS YOU CRAVE H2: Not Found
6.    Strong tags	·          New From Rockstar Energy – Organic ·          Enter for a chance to win a VIP Experience which includes: VIP TREATMENT: ACCESS TO PREMIUM VIEWING, MEET THE ARTISTS AND PHOTOS WITH DASHBOARD CONFESSIONAL, EXCLUSIVE ROCKSTAR GEAR PACK ·          Enter to win a flyaway trip for two to the WWA in the Dominican Republic!	Not Found
7.    Alt Text	·          Two Amazing New Flavors From Rockstar - Lime Freeze and Pina Colada! ·          @RockstarEnergyModels ·          Watch ROCKSTAR on youtube	Not Found
8.    Page Load Time	5.514 seconds	8.554 Seconds
9.    Observations Regarding Page layout:	·          User Friendly o    Easy to navigate ·          Interactive ·          Attractive ·          Moving Pictures ·          Content heavy	·          Simple Layout ·          Boring to look at ·          Very few pictures ·          Light on content ·          Not Interactive
10.  Observations Regarding Visual Content:	·          Consist of News, Music, Models, Contest, Product, Photos, Etc. o    Good for viewership	·          Only consist of Product, nothing else on the website.
11.  Call-to-action:	·          “Follow Us” ·          “Enter To Win”	·          “Follow Us”
12.  Anchored Text: (list 3)	1.     Buy Rockstar 2.     Products 3.     More Info	1.     Product Locator 2.     Amazon Store 3.     Sign up for the latest AMP news
13.  Moz Established Links:  # to Root Domain	662 Root Domains	164 Root Domains
14.  Moz Established Links:  # Total Links	70,857 Total Links	533 Total Links
15.  Top 3 inbound links.	1.     Blue Mountain Resort, Official Site o    https://www.bluemountain.ca 2.     Memphis In May International Festival 2016 o    http://www.memphisinmay.org/ 3.     Rose Bowl Stadium o    http://www.rosebowlstadium.com/	1.     Corporate Partnerships - Carolina Hurricanes – Team o    http://hurricanes.nhl.com/club/page.htm?id=45844 2.     PCMag.com o    http://www.pcmag.com/article2/0,2817,2354088,00.asp 3.     Adweek o    http://www.adweek.com/news/advertising-branding/amp-energy-wants-moment-your-time-98737
16.  Mobile Friendly: Yes/No	Yes	Yes
17.  Content is “shareable”	Yes	Yes
18.  Social Media: (List all SM icons on the home page.	·          Facebook ·          Twitter ·          YouTube ·          Instagram ·          Pinterest	·          Facebook ·          Twitter ·          Instagram
19.  SERP ranking	Page 1, 6th Link	Page 7, 4th Link

Google Trends:

 

Google Trends Insights:

The topic that was examined was Energy Drinks. The two brands that were analyzed were Rockstar Energy Drink and AMP Energy Drink. As shown in the graph the trends for energy drinks has large peaks and valleys throughout a 12 month period. Rockstar Energy Drink has a trend boost, likely due to new flavors regularly introduced, or special promotions being offered by the brand. However AMP Energy Drink is obsolete on the graph, most likely due to the fact that this is a very new brand introduced in the Energy Drink category.

Latent Semantic Indexing Keywords:

Rockstar Energy Drink:

·         Rockstar Energy shop coupon code

·         Rockstar Energy Contest

·         Rockstar Energy Ingredients

AMP Energy Drink

·         AMP Energy Drink side effects

·         AMP Energy Drink price

·         AMP Energy Drink flavors

Summary:

Based on the findings, Rockstar Energy Drink is a more dominant force in the Energy Drink Industry compared to AMP Energy Drink. It is important to note that Rockstar Energy Drink is more established and have been around longer in the industry, and because of that they have the proper marketing tools to place them in the postion they are in.

Conclusion:

Concluding, Rockstar Energy Drink maintained a better SEO then AMP Energy. AMP Energy is lacking many aspects to reach consumers through Search Engine Optimization. However it is important to note that AMP Energy is newer Energy brand that hasn’t has the experience as Rockstar Energy.

APA Citations:

Google. (February 2016). Google trends. [Mascara, Revlon, Lancome]. Retrieved from https://www.google.ca/ trends/explore#q=mascara%2C%20%2Fm%2F05mxqz%2C%20%2Fm%2F02fz1g&cmpt=q&tz=Etc%2FGMT%2B5

AMP Energy. (2015). AMP Energy Homepage. Retrieved from https://www.ampenergy.com/

LSIGraph. (February 2016). LSIGraph keyword generator [Long Lash Mascara]. Retrieved from http://lsigraph.com/

SEOmoz Inc. (February 2016). MozBar. Retrieved from https://moz.com/tools/seo-toolbar

Rockstar Energy Drinks." Rockstar Energy Homepage.. Web. 24 May 2016. Retrieved from http://rockstarenergy.com