Content Marketing Idea for XYIENCE

XYIENCE has a long way to go, I kind of feel like they are giving up. They have has no recent posts anywhere other than Facebook and Twitter. And they have no sponsored events or athletes when they are clearly the healthier alternative to Monster. I can only assume they are financially restricted and cannot keep up to the behemoth Monster and its grasp on the industry. XYIENCE needs to upload more content following the 50/50 rule on YouTube and as well as have some sponsored athletes. Have a broader campaign for itself as a healthy alternative. Promote awareness of the product through contests on Twitter or Facebook. With these changes I am sure they could start raising brand awareness easily! I wish them luck.

Monster vs XYIENCE on YouTube

YouTube is an addictive place to visit and a lot of people spend their days watching short videos whether it is awesome podcast or how to videos or especially music videos. With short videos on YouTube companies and others can tell a story. XYIENCE unfortunately has not posted any videos in the last 6 months. This is not a good trend nor is it a good way to provide content to its fans. Monster seems to post on average once a week. Monster posts videos about its sponsored athletes and as well as clips of its sponsored events. XYIENCE’s most recent posts is just isolated to one event and with one person, Sam Ponder a college football reporter. I cannot really say that XYIENCE has a most successful video, but if I have to choose it would be their first video 8 months ago with 9k views and Monster’s most recent one had 242k views, its clear Monster has it together on YouTube. I think XYIENCE’s video was successful because it was new and fresh and using those factors made people curious but after that it had zero presence. Monster’s video was successful because it had a video of one of its athletes and as well created a YouTube series called “The Doctor” which was a 5 episode series, with lots of beautiful views from many race tracks around the world and short interviews as well as some actual racing footage from the Grand Premio D’Italia which is motorsport at its most fine spine-tingling and tribal. Monster has 957 videos and XYIENCE has 15. Monster wins again.

Monster vs XYIENCE Which Company Tweets a Nicer Song to be heard on Twitter

Twitter is the a social media power house, it has exploded in the recent decade and is almost the go-to for up to date opinions from companies, celebrities, and politicians. But it also allows regular people to respond to current events and even make public complaints against companies or specific people. Let’s measure these brands up and see who dominates Twitter. Monster tweets every day and multiple times a day almost even safe to say they tweet about every 6-8 hours. XYIENCE only posts daily. Monster definitely dominates this category. Monster posts mostly pictures and video clips of its sponsored events and uses as much hashtags as possible. XYIENCE also posts many pictures, but no videos and includes as many hashtags as it can. When following the 50/50 rule I would say that XYIENCE follows it better than Monster. Technically speaking this would be a win for XYIENCE. Monster uses many hashtags of athletes and events it sponsors. XYIENCE only uses hashtags that are general like national burger day or other mentioned holidays in America. XYIENCE really needs to up its game with hashtags and keywords, Monster wins this one. XYIENCE does not have a pinned tweet and the average reaction to its tweets makes it hard to choose a most successful tweet. However Monster’s pinned tweet being its most successful one in the past 25 days has had 1.2k retweets and 3k likes. XYIENCE is lacking content on Twitter, Monster is a clear winner here. I think Monster was successful because they posted a short clip of Valentino Rossi, as well as a YouTube link an emoji and relatable hashtags. XYIENCE should take notes!

Monster vs XYIENCE Energy Drink Facebook War

It seems that a lot of companies have Facebook pages these days. With social media so important in today’s world, Facebook could be one of the best places to bring up brand awareness and acquire new customers. It is also important for companies to be current and entertaining to its customers and fans to be followed on Facebook and stay followed on Facebook. Let us look at Monster and XYIENCE at a glance. Monster has been posting every day for the past 25 posts, including pictures and quotes as well as mentioning athletes with a big fan base. All this contributes to Monster’s brand awareness. XYIENCE a competitor and a smaller brand’s last post was also every day for the past 25 days. Alright! Let’s call them even for now. Another funny thing I noticed is that most companies do not post on holidays, it is as if even social media takes a day off. Now although Monster has all these athletes and events to talk about XYIENCE does post pictures often with MEMES and positive messages.  What’s the verdict on Professional Etiquette? Well both most definitely follow the 50/50 rule but Monster does it less so, we can assume they are safe from losing customers either way for now. Monster tends to be using athlete names as keywords and hashtags of its sponsored events. While XYIENCE has zero hyperlinks or hashtags but does like to use its own names in its titles a lot. Definitely got to give this category win to Monster. Let us look at who has the most successful posts…. Monsters had 896k views of its pinned post as well as 2988 shares. XYIENCE has 9 likes and 1 share. Safe to say Monster wins by a landslide.  I think Monster was successful because they tagged Valentino Rossi a motorcycle athlete and as well used a hashtag for the event VR46 Series, AND even linked a shortcut to a YouTube video, but they even embedded it just in case. XYIENCE did none of the above mentioned.... 

Rockstar Energy Drink vs AMP Energy: Facebook Presence

Rockstar Energy Drink vs AMP Energy: Facebook Presence

Over the next few days I’ll be examining two brands in the Energy Drink industry, and looking at how strong their presence is on Social Media. The two brand that I have chosen is Rockstar Energy Drink and AMP Energy. 

The first social media platform that I will look at is Facebook.

Rockstar Energy Drink:

Total Page Likes:	2,107,101
Average # of Comments:	6
Average # of Shares:	5

When looking at the last 25 post from Rockstar Energy, I noticed that they are quite active with the posting. Based off the last 25 post, Rockstar Energy has posted something every day, with one or two post a day.  In terms of the content that is being posted, majority of it is of the different sports and athletes Rockstar Energy has sponsored, which include Skateboarding, BMX, Off-road Racing, Freestyle Surfing, etc. Based off the recent post Rockstar Energy does not follow the Social Media 50/50 rule frequently. For those of you who are not familiar with the Social Media 50/50 rule, it is when 50% of your post are about your blog or business and the other 50% are about the industry or community. It is a balance way to promote yourself to your followers but at the same time keeping them interested and engaged. 

Most Popular Recent Post:

• 140 Likes
• 12 Shares
• 7 Comments

The reason the two post were the most popular, is simply because Rockstar Energy’s target market is predominantly males, by posting pictures of attractive woman, this is Rockstar Energy’s way of promoting their brand and getting likes.

AMP Energy Drink:

Total Page Likes:	52,307
Average # of Comments:	80
Average # of Shares:	50

AMP Energy is not as active on their Facebook account compared to Rockstar Energy. AMP Energy post something at least once a week. The longest they went without posting based of the last 25 post was two weeks. The content that is uploaded consist of new flavours being introduced, coupons, video, and images. AMP Energy has a sponsorship with the NHL, so a lot of their post have to do with Hockey. AMP Energy does a good job using the Social Media 50/50 rule. Usually they will post image introducing a new flavor which will be followed by a post that is related to the NHL, their sponsorship. 

Most Recent Popular Post:

• 1300 Likes
• 115 Shares
• 105 Comments
• 1.2 Million Views

Although AMP Energy does not post as frequently as they should, they are able to post videos that hit viral numbers in views, and get thousands of likes. The reason I these two post were popular is due to creativity and uniqueness. AMP Energy upload something that is different compared to the competitors. 

Final Thoughts:

Rockstar has 2,107,101 Likes on their Facebook page, however the most popular post was only able to get a little under 150 Likes, under 15 Shares, and less than 10 comments. Comparing that to AMP Energy, which has 52,207 likes on Facebook, but is able to get 1.2 million views on their most popular post is quite interesting. Now I didn’t go through all of Rockstar Energy’s post on Facebook, so it’s quite possible that they have had a viral post before. However this was based on the last 25 post for each brand. Rockstar Energy does post frequently but gets very few likes, shares, and comments. AMP Energy post on average once weeks, and is able to get hundreds of likes, shares and comments, and able to get millions of views.

Let me know your thoughts on this examination in the comments below. Next I will examine the presence of both brands on Twitter.

Rockstar vs Amp. Which Brand Provides more Energy

Introduction

SEO is an important consideration for marketers because millions of users rely on search engines to look for the answers to their questions. Having a company website or any other online platform, SEO will help the growth of your business. For the analysis, we’ll be examining the SEO for Rockstar Energy Drink and AMP Energy Drink. Rcokstar Energy Drink is a more established company in the Energy Drink industry compared to AMP Energy Drink, simply because AMP Energy is a newly introduced brand in the industry. It is expected that Rockstar will have a better SEO.

SEO Considerations	Rockstar Energy Drink	Amp Energy
1.    URL:	http://rockstarenergy.com/	https://www.ampenergy.com/
2.    Page Title	Rockstar Energy Homepage - Rockstar Energy Drink	AMP Energy
3.    Meta Description	Rockstar Energy Drink is designed for those who lead active lifestyles. Available in over 20 amazing flavors in over 30 countries.	Energy you need, flavors you crave. Exciting new flavors from AMP Energy.
4.    Meta Keywords and Monthly search volume:	1.     Potent Energy o    Avg Monthly Searches: 10 o    Competition: Low 2.     Organic Caffeine o    Avg Monthly Searches: 140 o    Competition: High 3.     Electrolytes o    Avg Monthly Searches: 60, 500 o    Competition: Low	Not Found
5.    Structural elements:  H1, H2, H3	H1: Rockstar Energy Drinks H2: ·          Enter To Win: Taste Of Chaos VIP Experience ·          @RockstarEnergyModels ·          Watch ROCKSTAR on youtube	H1: ENERGY YOU NEED, FLAVORS YOU CRAVE H2: Not Found
6.    Strong tags	·          New From Rockstar Energy – Organic ·          Enter for a chance to win a VIP Experience which includes: VIP TREATMENT: ACCESS TO PREMIUM VIEWING, MEET THE ARTISTS AND PHOTOS WITH DASHBOARD CONFESSIONAL, EXCLUSIVE ROCKSTAR GEAR PACK ·          Enter to win a flyaway trip for two to the WWA in the Dominican Republic!	Not Found
7.    Alt Text	·          Two Amazing New Flavors From Rockstar - Lime Freeze and Pina Colada! ·          @RockstarEnergyModels ·          Watch ROCKSTAR on youtube	Not Found
8.    Page Load Time	5.514 seconds	8.554 Seconds
9.    Observations Regarding Page layout:	·          User Friendly o    Easy to navigate ·          Interactive ·          Attractive ·          Moving Pictures ·          Content heavy	·          Simple Layout ·          Boring to look at ·          Very few pictures ·          Light on content ·          Not Interactive
10.  Observations Regarding Visual Content:	·          Consist of News, Music, Models, Contest, Product, Photos, Etc. o    Good for viewership	·          Only consist of Product, nothing else on the website.
11.  Call-to-action:	·          “Follow Us” ·          “Enter To Win”	·          “Follow Us”
12.  Anchored Text: (list 3)	1.     Buy Rockstar 2.     Products 3.     More Info	1.     Product Locator 2.     Amazon Store 3.     Sign up for the latest AMP news
13.  Moz Established Links:  # to Root Domain	662 Root Domains	164 Root Domains
14.  Moz Established Links:  # Total Links	70,857 Total Links	533 Total Links
15.  Top 3 inbound links.	1.     Blue Mountain Resort, Official Site o    https://www.bluemountain.ca 2.     Memphis In May International Festival 2016 o    http://www.memphisinmay.org/ 3.     Rose Bowl Stadium o    http://www.rosebowlstadium.com/	1.     Corporate Partnerships - Carolina Hurricanes – Team o    http://hurricanes.nhl.com/club/page.htm?id=45844 2.     PCMag.com o    http://www.pcmag.com/article2/0,2817,2354088,00.asp 3.     Adweek o    http://www.adweek.com/news/advertising-branding/amp-energy-wants-moment-your-time-98737
16.  Mobile Friendly: Yes/No	Yes	Yes
17.  Content is “shareable”	Yes	Yes
18.  Social Media: (List all SM icons on the home page.	·          Facebook ·          Twitter ·          YouTube ·          Instagram ·          Pinterest	·          Facebook ·          Twitter ·          Instagram
19.  SERP ranking	Page 1, 6th Link	Page 7, 4th Link

Google Trends:

 

Google Trends Insights:

The topic that was examined was Energy Drinks. The two brands that were analyzed were Rockstar Energy Drink and AMP Energy Drink. As shown in the graph the trends for energy drinks has large peaks and valleys throughout a 12 month period. Rockstar Energy Drink has a trend boost, likely due to new flavors regularly introduced, or special promotions being offered by the brand. However AMP Energy Drink is obsolete on the graph, most likely due to the fact that this is a very new brand introduced in the Energy Drink category.

Latent Semantic Indexing Keywords:

Rockstar Energy Drink:

·         Rockstar Energy shop coupon code

·         Rockstar Energy Contest

·         Rockstar Energy Ingredients

AMP Energy Drink

·         AMP Energy Drink side effects

·         AMP Energy Drink price

·         AMP Energy Drink flavors

Summary:

Based on the findings, Rockstar Energy Drink is a more dominant force in the Energy Drink Industry compared to AMP Energy Drink. It is important to note that Rockstar Energy Drink is more established and have been around longer in the industry, and because of that they have the proper marketing tools to place them in the postion they are in.

Conclusion:

Concluding, Rockstar Energy Drink maintained a better SEO then AMP Energy. AMP Energy is lacking many aspects to reach consumers through Search Engine Optimization. However it is important to note that AMP Energy is newer Energy brand that hasn’t has the experience as Rockstar Energy.

APA Citations:

Google. (February 2016). Google trends. [Mascara, Revlon, Lancome]. Retrieved from https://www.google.ca/ trends/explore#q=mascara%2C%20%2Fm%2F05mxqz%2C%20%2Fm%2F02fz1g&cmpt=q&tz=Etc%2FGMT%2B5

AMP Energy. (2015). AMP Energy Homepage. Retrieved from https://www.ampenergy.com/

LSIGraph. (February 2016). LSIGraph keyword generator [Long Lash Mascara]. Retrieved from http://lsigraph.com/

SEOmoz Inc. (February 2016). MozBar. Retrieved from https://moz.com/tools/seo-toolbar

Rockstar Energy Drinks." Rockstar Energy Homepage.. Web. 24 May 2016. Retrieved from http://rockstarenergy.com