Content Marketing Idea for XYIENCE

XYIENCE has a long way to go, I kind of feel like they are giving up. They have has no recent posts anywhere other than Facebook and Twitter. And they have no sponsored events or athletes when they are clearly the healthier alternative to Monster. I can only assume they are financially restricted and cannot keep up to the behemoth Monster and its grasp on the industry. XYIENCE needs to upload more content following the 50/50 rule on YouTube and as well as have some sponsored athletes. Have a broader campaign for itself as a healthy alternative. Promote awareness of the product through contests on Twitter or Facebook. With these changes I am sure they could start raising brand awareness easily! I wish them luck.

Monster vs XYIENCE on YouTube

YouTube is an addictive place to visit and a lot of people spend their days watching short videos whether it is awesome podcast or how to videos or especially music videos. With short videos on YouTube companies and others can tell a story. XYIENCE unfortunately has not posted any videos in the last 6 months. This is not a good trend nor is it a good way to provide content to its fans. Monster seems to post on average once a week. Monster posts videos about its sponsored athletes and as well as clips of its sponsored events. XYIENCE’s most recent posts is just isolated to one event and with one person, Sam Ponder a college football reporter. I cannot really say that XYIENCE has a most successful video, but if I have to choose it would be their first video 8 months ago with 9k views and Monster’s most recent one had 242k views, its clear Monster has it together on YouTube. I think XYIENCE’s video was successful because it was new and fresh and using those factors made people curious but after that it had zero presence. Monster’s video was successful because it had a video of one of its athletes and as well created a YouTube series called “The Doctor” which was a 5 episode series, with lots of beautiful views from many race tracks around the world and short interviews as well as some actual racing footage from the Grand Premio D’Italia which is motorsport at its most fine spine-tingling and tribal. Monster has 957 videos and XYIENCE has 15. Monster wins again.

Monster vs XYIENCE Which Company Tweets a Nicer Song to be heard on Twitter

Twitter is the a social media power house, it has exploded in the recent decade and is almost the go-to for up to date opinions from companies, celebrities, and politicians. But it also allows regular people to respond to current events and even make public complaints against companies or specific people. Let’s measure these brands up and see who dominates Twitter. Monster tweets every day and multiple times a day almost even safe to say they tweet about every 6-8 hours. XYIENCE only posts daily. Monster definitely dominates this category. Monster posts mostly pictures and video clips of its sponsored events and uses as much hashtags as possible. XYIENCE also posts many pictures, but no videos and includes as many hashtags as it can. When following the 50/50 rule I would say that XYIENCE follows it better than Monster. Technically speaking this would be a win for XYIENCE. Monster uses many hashtags of athletes and events it sponsors. XYIENCE only uses hashtags that are general like national burger day or other mentioned holidays in America. XYIENCE really needs to up its game with hashtags and keywords, Monster wins this one. XYIENCE does not have a pinned tweet and the average reaction to its tweets makes it hard to choose a most successful tweet. However Monster’s pinned tweet being its most successful one in the past 25 days has had 1.2k retweets and 3k likes. XYIENCE is lacking content on Twitter, Monster is a clear winner here. I think Monster was successful because they posted a short clip of Valentino Rossi, as well as a YouTube link an emoji and relatable hashtags. XYIENCE should take notes!

Monster vs XYIENCE Energy Drink Facebook War

It seems that a lot of companies have Facebook pages these days. With social media so important in today’s world, Facebook could be one of the best places to bring up brand awareness and acquire new customers. It is also important for companies to be current and entertaining to its customers and fans to be followed on Facebook and stay followed on Facebook. Let us look at Monster and XYIENCE at a glance. Monster has been posting every day for the past 25 posts, including pictures and quotes as well as mentioning athletes with a big fan base. All this contributes to Monster’s brand awareness. XYIENCE a competitor and a smaller brand’s last post was also every day for the past 25 days. Alright! Let’s call them even for now. Another funny thing I noticed is that most companies do not post on holidays, it is as if even social media takes a day off. Now although Monster has all these athletes and events to talk about XYIENCE does post pictures often with MEMES and positive messages.  What’s the verdict on Professional Etiquette? Well both most definitely follow the 50/50 rule but Monster does it less so, we can assume they are safe from losing customers either way for now. Monster tends to be using athlete names as keywords and hashtags of its sponsored events. While XYIENCE has zero hyperlinks or hashtags but does like to use its own names in its titles a lot. Definitely got to give this category win to Monster. Let us look at who has the most successful posts…. Monsters had 896k views of its pinned post as well as 2988 shares. XYIENCE has 9 likes and 1 share. Safe to say Monster wins by a landslide.  I think Monster was successful because they tagged Valentino Rossi a motorcycle athlete and as well used a hashtag for the event VR46 Series, AND even linked a shortcut to a YouTube video, but they even embedded it just in case. XYIENCE did none of the above mentioned.... 

Monster truly a brand "monster" compared to competitors

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A Look into the Energy Drink Industry’s Web Search optimization

Written by:  Paul Lopez.

“Monster vs XYIENCE in comparison”

 

Introduction

The Energy Drink industry is dominating the sports world. Although there are many options to choose from there really are only few dominant figures. Monster for example has many commercials and sponsored extreme and non extreme sporting events. Although an up and coming competitor who is very social media savy (XYIENCE) is attempting to infiltrate the market. Will Monster hold on to its share of wallet, or will Xyience steal some market share?

Screen Captures of both home pages:

SEO Considerations	Monster	XYience
1.   URL:	https://www.monsterenergy.com/	http://www.xyience.com/
2.   Page Title	Monster Energy® | Home	XYIENCE Energy Drink
3.   Meta Description	Produces a variety of energy drinks in the USA. Offers information on each product along with apparel and information on their sponsored teams.	Great Taste. Zero Calories.
4.   Meta Keywords and Monthly search volume:	Monster Energy US, monster, monster energy, energy drink, monster energy, energy, athletes, sports, promotions, girls, events	Not found
5.   Structural elements:  H1, H2, H3	2016 Monster Energy Alpinestars Kawasaki MX Team • Charles Reid wins back to back Boarderstyle National rounds • Charles Reid Wins Boarderstyle Nationals in Fernie • Brett Turcotte: World`s First Backflip on Yeti SnowMX • Kye Petersen wins Cold Rush 2016 • Brett Turcotte Shreds a Yeti Snow Bike • Kris Foster: Making Cainville from MOTO 7 the Movie • Brett Turcotte Trains for X-Games - Freestyle Snowmobile • Mikey & Mark go Heli-Boarding • Darcy Sharpe grabs 3rd in Men`s Slopestyle in Breckenridge. • City Troopers 2015 • TOTAL DOMINATION FOR MONSTER ENERGY THOR KAWASAKI • JACOB HAYES WINS INAUGURAL MONSTER ENERGY CANADIAN ARENACROSS TOUR CHAMPIONSHIP • CATALINA SKI RACE • 8 Questions with Bushy	Flavors • ContactUs • Connect             Great Tasting. Zero Calories. XYIENCE Energy Drink • Cherry Lime • Mango Guava • Frostberry Blast • Blue Pomegranate • Cran Razz • Fruit Punch • Tangerine • Melon Mayhem • Menu
6.   Strong tags	FACEBOOK • MONSTER • PROMOTIONS • TWITTER • YOUTUBE	Not Found
7.   Alt Text	Canada • Afghanistan • Albania • Australia • Austria • Azerbaijan • Belgium • Brazil • Bulgaria • Canada • Chile • China • Croatia • Cyprus • Czech Republic • Denmark • Estonia • Finland • France • French Polynesia • Germany • Greece • Hong Kong • Hungary • India • Ireland • Italy • Japan • Korea, Republic of • Latvia • Lebanon • Lithuania • Luxembourg • Mexico • Netherlands • New Caledonia • New Zealand • Norway • Peru • Philippines • Poland • Portugal • Romania • Russian Federation • Serbia • Singapore • Slovakia • Slovenia • South Africa • Spain • Sweden • Switzerland • Turkey • Ukraine • United Arab Emirates • United Kingdom • United States • Monster Energy Logo • Welcome to BAMLAND! • United States • Charles Reid wins Back to Back Boarderstyle Nationals • Canada • Total Domination for Monster Energy Thor Kawasaki at Rounds Five and Six of Canadian National Arenacross Tour • Canada • Welcome to BAMLAND! • United States • Charles Reid wins Back to Back Boarderstyle Nationals • Canada • United Kingdom • United States • Australia • Canada • Canada • Canada • Canada • Canada • Canada • United States • James Balzer • Mark Sollors • Graham Agassiz • James Balzer • Mark Sollors • Canada • Madchild • Mat The Alien • DJ Illo • Madchild • Mat The Alien • Canada • Canada • The Dingo • The Dingo • The Dingo • Canada • Monster Energy Alpinestars Kawasaki • Monster Energy Alpinestars Kawasaki • Monster Energy Alpinestars Kawasaki • Canada • Center of Gravity 2016 • Canada • Rip Curl Pro 2016 • Canada • Center of Gravity 2016 • Canada • Rip Curl Pro 2016 • Canada • Rip Curl Pro 2016 • Canada • 2016 SLS WORLD TOUR • United States • SLS NIKE SB WORLD TOUR: MUNICH • Germany • Canada • Canada • Canada • Canada • United Kingdom • United States • United States • Monster Energy • Monster Energy • Monster Energy • United Kingdom • United States • Australia • Italy • Spain • Belgium • Poland • United Kingdom • Belgium • United Kingdom • United Kingdom • United States • Mat The Alien • DJ Illo • Madchild • Joannie • Elle • Janice • Mark Sollors • Graham Agassiz • James Balzer • Monster Energy Alpinestars Kawasaki • The Dingo • Mat The Alien • DJ Illo • Madchild • Joannie • Elle • Janice • Mark Sollors • Graham Agassiz • James Balzer • Monster Energy Alpinestars Kawasaki	Home • Home
8.   Page Load Time	2.268 seconds	2.778 seconds
9.   Observations Regarding Page layout:	Dark with a green theme it has various photos and sponsored events visible.	Bright and colourful with various photos.
10. Observations Regarding Visual Content:	Very interactive and attractive layout with moving pictures and the option for galleries, music, videos, and news. Even AMA with sponsored athletes.	Very colourful, no GIF’s or interactive pictures. Very few pictures but very enlarged, very bright colours, almost all flavours are on web page.
11. Call-to-action:	Read More, Contact us, View Page.	Get in touch, Contact us, Buy Online, Connect.
12. Anchored Text: (list 3)	News, Sports, All posts.	Flavors, Promo, Supplements
13. Moz Established Links:  # to Root Domain	170,791	4,551
14. Moz Established Links:  # Total Links	191,616	6,375
15. Top 3 inbound links.
16. Mobile Friendly: Yes/No	Yes	Yes
17. Content is “shareable” (Like, Tweet, Pin, Blog, etc.)	Yes	Yes
18. Social Media: (List all SM icons on the home page.	Facebook , Twitter YouTube, Instagram	Facebook , Twitter YouTube, Instagram
19. SERP ranking results when using keywords from this table: (placing or page number)

 

 

Google Trends:

Include your topic, and your two brands.  Include the search terms with your screen capture.

Google Trends Insights:

Over the past twelve months Monster is dominating the trend graph, and Xyience is not even noticeable. Monster has doubled and tripled even at different points its own category of energy drinks. This shows that Monster is ahead of the curve when it comes to Energy Drink trends.

Latent Semantic Indexing Keywords:

Monster Key Words	XYIENCE Key Words
Monster side effects, Monster energy 666, Monster energy drink dangers.	Xyience lawsuit, xyience side effects, xyience drink distributors.

Summary:

My findings are that Monster is a dominant force in the Energy Drink industry. Also that Xyience Energy Drinks, are lacking in many aspects to reach consumers through Search Engine Optimization. The Strength of each site is that they are very colourful and have links to various forms of social media.

Conclusion:

In conclusion Monster has the superior site. It had a very well optimized site and is currently dominating the trends in the energy drink market. Xyience although a newcomer has all the tools available to maximize its efforts through Search Engine Optimization but is still lacking in implementing such tools.

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APA Citations:

Google. (May 2016). Google trends. [Energy Drinks, Monster Energy, Xyience] Retrieved from https://www.google.ca/trends/explore#q=energy%20drinks%2C%20%2Fm%2F061dl5%2C%20%2Fg%2F1trrdgz5&date=today%2012-m&cmpt=q&tz=Etc%2FGMT%2B4

LSIGraph. (May 2016). LSIGraph keyword generator [Monster Energy Drink]. Retrieved from http://lsigraph.com/

LSIGraph. (May 2016). LSIGraph keyword generator [Xyience Energy Drink]. Retrieved from http://lsigraph.com/

SEOmoz Inc. (May 2016). MozBar. Retrieved from https://moz.com/tools/seo-toolbar

Monster Energy. (2016, May 23). Monster Energy. Retrieved from https://www.monsterenergy.com/

Xyience. (2016, May 23). Retrieved from Xyience Energy Drink: http://www.xyience.com/