Content marketing idea for one of
your brands
Refreshing New Look
By Brandon Morden
I have just become part of the Nos energy drink marketing
team and my first task is to bring a new idea to the table. When looking over
the past marketing strategies of the Nos energy team, I have noticed that a lot
of the focus has gone towards motor sports like NASCAR and other forms of
racing. My idea is to do a complete 180 with the brand content and create funny
promotional videos that will give our customers something to laugh at when
watching our ads.
We will be able to target an audience of all ages with this
new content and take our ads from serious to entertaining. The goal is to up
our You Tube subscribers from the current number of 3,003 to 15,000 over the
next 4 years. In that same time period increase the number of Twitter followers
from 12,000 to 20,000. I feel that the summer season will be the best time to
launch our new promotional videos because it’s the time when people of all ages
become more active and will associate our products with their outdoor
activities.
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| Picture provided by Huffington post |
When it comes to the social media platforms I feel that the
best exposer would come from You Tube
and Twitter. You Tube will provide
us with the foundation on where we can post our new funny promotional ads and
will allow us to gain a stronger following. While twitter will allow us to
spread the word faster when new videos are published. By bring a more comedic feel to the brand it will
attract new customers and help spread awareness by word of mouth and add a more
memorable feel to the brand.
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| Number of You Tube and Twitter
followers increasing |
