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A
Look into the Energy Drink Industry’s Web Search optimization
Written
by: Paul Lopez.
“Monster
vs XYIENCE in comparison”
Introduction
The Energy Drink industry is dominating the sports world. Although there are many options to choose from there really are only few dominant figures. Monster for example has many commercials and sponsored extreme and non extreme sporting events. Although an up and coming competitor who is very social media savy (XYIENCE) is attempting to infiltrate the market. Will Monster hold on to its share of wallet, or will Xyience steal some market share?
Screen Captures of both home pages:
SEO Considerations
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Monster
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XYience
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1.
URL:
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||
2. Page Title
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Monster
Energy® | Home
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XYIENCE Energy Drink
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3. Meta Description
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Produces a variety of energy drinks
in the USA. Offers information on each product along with apparel and
information on their sponsored teams.
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Great Taste. Zero Calories.
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4.
Meta
Keywords and Monthly search volume:
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Monster
Energy US, monster, monster energy, energy drink, monster energy, energy,
athletes, sports, promotions, girls, events
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Not
found
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5. Structural elements:
H1,
H2, H3
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2016 Monster Energy Alpinestars
Kawasaki MX Team • Charles Reid wins back to back Boarderstyle National
rounds • Charles Reid Wins Boarderstyle Nationals in Fernie • Brett Turcotte:
World`s First Backflip on Yeti SnowMX • Kye Petersen wins Cold Rush 2016 •
Brett Turcotte Shreds a Yeti Snow Bike • Kris Foster: Making Cainville from
MOTO 7 the Movie • Brett Turcotte Trains for X-Games - Freestyle Snowmobile •
Mikey & Mark go Heli-Boarding • Darcy Sharpe grabs 3rd in Men`s
Slopestyle in Breckenridge. • City Troopers 2015 • TOTAL DOMINATION FOR
MONSTER ENERGY THOR KAWASAKI • JACOB HAYES WINS INAUGURAL MONSTER ENERGY
CANADIAN ARENACROSS TOUR CHAMPIONSHIP • CATALINA SKI RACE • 8 Questions with
Bushy
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Flavors • ContactUs • Connect
Great Tasting. Zero Calories. XYIENCE
Energy Drink • Cherry Lime • Mango Guava • Frostberry Blast • Blue
Pomegranate • Cran Razz • Fruit Punch • Tangerine • Melon Mayhem • Menu
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6.
Strong
tags
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FACEBOOK
• MONSTER • PROMOTIONS • TWITTER • YOUTUBE
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Not
Found
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7.
Alt
Text
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Canada • Afghanistan • Albania •
Australia • Austria • Azerbaijan • Belgium • Brazil • Bulgaria • Canada •
Chile • China • Croatia • Cyprus • Czech Republic • Denmark • Estonia •
Finland • France • French Polynesia • Germany • Greece • Hong Kong • Hungary •
India • Ireland • Italy • Japan • Korea, Republic of • Latvia • Lebanon •
Lithuania • Luxembourg • Mexico • Netherlands • New Caledonia • New Zealand •
Norway • Peru • Philippines • Poland • Portugal • Romania • Russian
Federation • Serbia • Singapore • Slovakia • Slovenia • South Africa • Spain
• Sweden • Switzerland • Turkey • Ukraine • United Arab Emirates • United
Kingdom • United States • Monster Energy Logo • Welcome to BAMLAND! • United
States • Charles Reid wins Back to Back Boarderstyle Nationals • Canada •
Total Domination for Monster Energy Thor Kawasaki at Rounds Five and Six of
Canadian National Arenacross Tour • Canada • Welcome to BAMLAND! • United
States • Charles Reid wins Back to Back Boarderstyle Nationals • Canada •
United Kingdom • United States • Australia • Canada • Canada • Canada •
Canada • Canada • Canada • United States • James Balzer • Mark Sollors •
Graham Agassiz • James Balzer • Mark Sollors • Canada • Madchild • Mat The
Alien • DJ Illo • Madchild • Mat The Alien • Canada • Canada • The Dingo •
The Dingo • The Dingo • Canada • Monster Energy Alpinestars Kawasaki •
Monster Energy Alpinestars Kawasaki • Monster Energy Alpinestars Kawasaki •
Canada • Center of Gravity 2016 • Canada • Rip Curl Pro 2016 • Canada •
Center of Gravity 2016 • Canada • Rip Curl Pro 2016 • Canada • Rip Curl Pro
2016 • Canada • 2016 SLS WORLD TOUR • United States • SLS NIKE SB WORLD TOUR:
MUNICH • Germany • Canada • Canada • Canada • Canada • United Kingdom •
United States • United States • Monster Energy • Monster Energy • Monster
Energy • United Kingdom • United States • Australia • Italy • Spain • Belgium
• Poland • United Kingdom • Belgium • United Kingdom • United Kingdom •
United States • Mat The Alien • DJ Illo • Madchild • Joannie • Elle • Janice
• Mark Sollors • Graham Agassiz • James Balzer • Monster Energy Alpinestars
Kawasaki • The Dingo • Mat The Alien • DJ Illo • Madchild • Joannie • Elle •
Janice • Mark Sollors • Graham Agassiz • James Balzer • Monster Energy
Alpinestars Kawasaki
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Home • Home
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8. Page Load Time
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2.268
seconds
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2.778
seconds
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9. Observations Regarding Page layout:
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Dark with a green theme it has
various photos and sponsored events visible.
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Bright and colourful with various
photos.
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10. Observations Regarding Visual Content:
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Very
interactive and attractive layout with moving pictures and the option for
galleries, music, videos, and news. Even AMA with sponsored athletes.
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Very
colourful, no GIF’s or interactive pictures. Very few pictures but very
enlarged, very bright colours, almost all flavours are on web page.
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11. Call-to-action:
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Read More, Contact us, View Page.
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Get in touch, Contact us, Buy Online,
Connect.
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12. Anchored Text: (list 3)
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News,
Sports, All posts.
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Flavors,
Promo, Supplements
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13. Moz Established Links: # to Root Domain
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170,791
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4,551
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14. Moz Established Links: # Total Links
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191,616
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6,375
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15. Top 3 inbound links.
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16. Mobile Friendly:
Yes/No
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Yes
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Yes
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17. Content is “shareable”
(Like, Tweet, Pin, Blog, etc.) |
Yes
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Yes
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18. Social Media: (List all SM icons on
the home page.
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Facebook
, Twitter YouTube, Instagram
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Facebook
, Twitter YouTube, Instagram
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19. SERP ranking results when using
keywords from this table: (placing or page number)
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Google Trends:
Include your
topic, and your two brands. Include the
search terms with your screen capture.
Google Trends Insights:
Over the past
twelve months Monster is dominating the trend graph, and Xyience is not even
noticeable. Monster has doubled and tripled even at different points its own
category of energy drinks. This shows that Monster is ahead of the curve when
it comes to Energy Drink trends.
Latent Semantic Indexing Keywords:
Monster Key Words
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XYIENCE Key Words
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Monster side effects, Monster energy 666, Monster
energy drink dangers.
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Xyience lawsuit, xyience side effects, xyience drink
distributors.
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Summary:
My findings are that Monster is a dominant force in the
Energy Drink industry. Also that Xyience Energy Drinks, are lacking in many
aspects to reach consumers through Search Engine Optimization. The Strength of
each site is that they are very colourful and have links to various forms of
social media.
Conclusion:
In conclusion Monster has the superior site. It had a very
well optimized site and is currently dominating the trends in the energy drink
market. Xyience although a newcomer has all the tools available to maximize its
efforts through Search Engine Optimization but is still lacking in implementing
such tools.
.
APA Citations:
Google. (May 2016). Google trends. [Energy Drinks, Monster Energy, Xyience] Retrieved from
https://www.google.ca/trends/explore#q=energy%20drinks%2C%20%2Fm%2F061dl5%2C%20%2Fg%2F1trrdgz5&date=today%2012-m&cmpt=q&tz=Etc%2FGMT%2B4
LSIGraph. (May 2016). LSIGraph keyword generator [Monster Energy Drink]. Retrieved from http://lsigraph.com/
LSIGraph. (May 2016). LSIGraph keyword generator [Xyience Energy Drink]. Retrieved from http://lsigraph.com/
SEOmoz Inc. (May 2016). MozBar. Retrieved from https://moz.com/tools/seo-toolbar
Monster Energy. (2016, May 23). Monster
Energy. Retrieved from https://www.monsterenergy.com/
Xyience. (2016, May 23). Retrieved from
Xyience Energy Drink: http://www.xyience.com/
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