Monster vs XYIENCE on Fan Pages, and Influencers, and Inbound Links

XYIENCE does have a Facebook page, however it was not possible to find a fan page that was not an official one owned by XYIENCE. That being said there are remnants of collaborations with American college and universities where a contest was previously held the most recent one was February of this year! There is not a celebrity that has endorsed XYIENCE but a sports reporter from ESPN named Sam Ponder has been acquired to do commercials.

URL: https://youtu.be/WjugyMh67sg

A recent influencer would be a review from someone with followers. A YouTuber named “Food review Shawty” has recently reviewed XYIENCE and has at least 2300 followers. If you do not have time to watch his review he rated XYIENCE 5/5.

URL: https://youtu.be/axVmlmsB5JE

Another website named Body Building Pro, a website that promotes healthy and safe products to its fan base. This website specializes in helping people who want to build muscle or currently are body builders that want to maintain their muscular bodies. This positive review would definitely influence people to give XYIENCE a try!

URL: http://www.bodybuildingpro.com/xyiencenoxcg3review2.html

Monster also does not any unofficial fan pages, but it is mentioned in a very popular website when it comes to useful facts and info on caffeine and caffeine containing products. A positive review would help attract more customers through this product rating site. Many people who are influenced by informed decisions will benefit from this review and be more likely to purchase Monster Energy drinks.

URL: http://www.caffeineinformer.com/monster-zero-ultra-energy-drink

Another review for monster on the front page of SERP, is a bad one. This is not exactly something Monster wants as a brand! The bashing continues to outline all the bad that comes as part of being a Monster customer. The verdict is that in small amounts once in a while a Monster Energy drink is not bad for you. But with sponsored athletes and Monster pushing it as an everyday routine there is a bit of a contradiction here.

URL: http://www.newhealthguide.org/Are-Monster-Energy-Drinks-Bad-For-You.html

Lastly another review of monster on the first page of SERP, is a negative one. On WEBMD a very popular health site. Somehow Monster is being linked to the death of a human being. Amidst the recent links, it is safe to say XYIENCE wins when it comes to Fan pages, influencers, inbound links for both brands.

URL: http://www.webmd.com/food-recipes/20121023/death-reports-monster-energy-drink

5-Hour Energy Shot vs Nos Energy Drink on Facebook - Brandon Morden

                     

5-Hour Energy Shot vs Nos Energy Drink on Facebook

Who is the content king?

By Brandon Morden

When looking over each brands Facebook page, I found that 5-HourEnergy Shot took the lead. 5 Hour posted on average once every 3-5 days while Nos energy was only once a week. I also found that both brand used the 50/50 rule often. Each brand posts content like:

·       Promotional videos

·       Funny images about staying awake on the job

·       Where the product is sold

·       Images of professional athletes that promote each brand

Keyword sentences from 5-hour posts were aimed more at students like, Congrats grads! All those all-nighters were worth it! And Pre-Finals lectures putting you to sleep? We’ve got your wake up. Nos energy Facebook content is about its NASCAR sponsors so some keyword sentences consisted of, NOS Energy looks good at the top! ‪#‎kylebusch ‪#‎LiveNOS and It's race day here at Las Vegas Motor Speedway.

5 hour energy had its most successful recent post back on May 1^st. The post was for families who had lost a family member in the military. The post consisted of a video that included the families of fallen soldiers. The videos got over 7000 views and had 37 likes as well as 22 shares
                                                      

I feel that this was a successful post because war impacts many families around the world and this video can relate to that.

Families of fallen soldiers video

Nos energy drink beside NASCAR driver Kyle Busch’s number

This was Nos Energy’s most successful post from April 14^th. This post got liked by over 24,000, was shared 338 times and was commented on 225 times. I feel that this post was successful because not only did they increase the size of the cans to 24 ounces but they tied in the number 18 which is Kyle Busch’s NASCAR number.

5 hour energy shot has 100,866 likes, 675 internal followed links and page load times is 3.32 seconds.

Nos energy drink has over 500,000 likes, 383 internal followed links and a page load time of 4.84 seconds.