Analysis of the Top Competitors in the
Energy Drink Industry
By: Erma Baig
Introduction:
Energy
drinks industry is considered to be a are a sub group of the overall soft
drink industry, for this SEO audit i will be looking at two industry leaders
Red Bull and Gatorade, the purpose of this post would be to determine which key
words are highly linked to each energy drink brand.
SEO Considerations |
Red Bull |
Gatorade |
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1. URL:
|
http://www.redbull.com/ca/en
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http://www.gatorade.com/
|
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2. Page Title
|
Red
Bull Gives You Wings - RedBull.com
|
Gatorade
| G Series Sports Drinks for Energy, Hydration and Recovery
|
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3.Meta Description
|
|
Official Gatorade home page – the
source for everything Gatorade including the G Series, sports science
innovation, nutritional information to help you win from within.
|
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3. Meta Keywords and Monthly
search volume:
|
|
|
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4.
Structural elements: H1, H2, H3
|
H1:
not found
H2-
Hot Topics
|
H1:
not found
H2- Not Found
H3 – Not Found
|
||||
5. Strong tags
|
Not Found
|
Thirst
Quencher - Protein Shake - Sports Fuel Drink - Fuel Bar - Low-Calorie G2
|
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6. Alt Text
|
Nyjah
Huston, Red Bull Racing at the Spanish
Formula One Grand Prix at Circuit de Catalunya., Check out the first episode of RBMA's The
Note series,
|
Low-Calorie
G2 - Whey Protein Bar - Thirst Quencher Powder - Low-Calorie G2 Powder -
Protein Powder Bulk - Protein Powder Single Serve - Energy Chews - Sports
Fuel Drink
|
||||
7. Page Load Time
|
3.35
|
2.37
|
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8. Observations Regarding Page
layout:
|
· Each topic is sections off
in an organized manner
· The web site is not just
advertising their product, there are applying the content marketing method by
showing clips of events and stunts that are sponsored by red bull
|
· Home page is very colorful
· The company is primarily
advertising its products on the home page
· The home page is not to cluttered and all the company
information is easily found at the bottom of the web page.
|
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9. Observations Regarding
Visual Content:
|
· There is a very high use of
visuals
· The website home page shows
off pictures of events and extreme sports that red bull has been involved in
rather than just showing product offering.
|
· Picture of the brands
products are highly used
· The home page uses shot 2
second video clips of famous athletes and spots icons consuming the product.
|
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10. Call-to-action:
|
“See how Nazare was discovered”
|
“Where to Buy”
|
||||
11. Anchored Text: (list 3)
|
· Sprints, slips and surprises in Albstadt· Starting pistol fires for merciless Merzouga Rally· How well do you think you know the Erzbergrodeo? |
· @preppyathlete15
· Gatorade sports science
· Athlete/ players of the year
|
||||
12. Moz Established Links: # to Root Domain
|
3,430
|
1,776
|
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13. Moz Established Links: # Total Links
|
366,000
|
294,000
|
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14. Top 3 inbound links.
|
Felix Baumgartner’s Crazy Space Parachute Jump Is Live Web Video’s Biggest Event Ever URL : (http://allthingsd.com/20121014/felix-baumgartners-crazy-space-parachute-jump-is-live-web-videos-biggest-event-ever/)
(
No Title) – URL: http://www.dakar.com/index_DAKus.html
(
No Title) – URL: http://www.redbull.tv/
|
·
Liverpool FC) URL : http://www.liverpoolfc.com/welcome-to-liverpool-fc
| ||||
1) Mobile Friendly:
Yes/No
|
Yes
|
Yes
|
||||
2) Content is “shareable”
(Like, Tweet, Pin, Blog, etc.) |
Yes
|
Yes
|
||||
3) Social Media: (List all SM
icons on the home page.
|
Facebook
Instagram
Google+
Youtube
|
Twitter
Youtube
Facebook
Tumbler
|
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4) SERP ranking results when
using keywords from this table: (placing or page number)
|
Energy Drink - First page
|
Low Calorie Energy Drink - First page
|
Google Trends
Google Trends Insights:
Using
Google trends we analyzed Red bull and Gatorade; both were trending in
comparison to the energy drink industry as a whole. Theses three categories
were analyzed over the last 12 month, After further analysis the results clearly
suggest that Red Bull has been a dominant leader in the Energy drink industry.
Although Gatorade is also considered a big name in the sports drink industry it
seems to be trending significantly less than red bull
Latent Semantic Indexing Keywords:
Red bull
|
Gatorade
|
Red bull side effects, why is
red bull bad for you, red bull ingredient list, is red bull bad for your
health
|
why is Gatorade bad for you, Gatorade
sugar free, nutrition label for Gatorade,
|
Summary/Conclusion
My
finding are that Red Bull is a very strong force in the energy drink industry, it is one of the
leaders leaving behind one of its biggest competitors (Gatorade), it also
showed that red bulls highest peak was in the beginning of the new year of
2016, this suggests that red bull may not only be used during spots events but
as well as social events such as new years eve parties, Christmas parties.
In
conclusion red bull is the dominating force in the energy drink market, it is
not only used during sports event but as well as social events. In contrast
although Gatorade is a very strong competitor, it is still not able to equally
compete with red bull in the last 12 months
APA Citations:
Google. (May 2016). Google trends. [Energy drinks, Red Bull,
Gatorade]. Retrieved from https://www.google.ca/
trends/explore#q=mascara%2C%20%2Fm%2F05mxqz%2C%20%2Fm%2F02fz1g&cmpt=q&tz=Etc%2FGMT%2B5
Gatorade (May
2016), Gatorade Retrieved from : http://www.gatorade.com/
Red Bull (May
2016), Red Bull Retrieved from : http://www.redbull.com/ca/en/motorsports
SEOmoz Inc. (May 2016) MozBar. Retrieved from https://moz.com/tools/seo-toolbar
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