Final Post

We have reached the end!

Over the past few weeks, our team observed and analyzed the Digital Marketing of the Energy Drink Industry. We looked at some of the biggest brands like Rockstar, Redbull, Monster, Gatorade, and viewed their presence on social media. We compared and contrasted the brands and determined who was doing a good job. We looked at SEO, Keywords, consistency in posting, and all thing that benefit Digital Marketing.

We have created a video analysis summarizing everything we covered over the past month. 

https://www.youtube.com/watch?v=FdmWJDqqxFQ

If would like to reach out to our team, you can do so my e-mailing us at energydrinksmarketingteam@gmail.com

We would like to thnak you all for checking out our blog and following our social media accounts

- Team Energy Drink

My Campaign Pitch - Zain Sadiq

My Campaign Pitch

When comparing both brands, Rockstar Energy Drink and AMP Energy Drink, it is evident that Rockstar Energy has a better social media presence. Since that’s the case I want to help AMP Energy improve its social media presence by pitching them an idea for a marketing campaign. Since AMP Energy has a sponsorship deal with the NHL (National Hockey League), the theme of the campaign will be based off of the sport of hockey. My idea is to create a simple and easy game that people can play and if they beat it they unlock a code to receive a coupon code to get discounts on AMP Energy. 

It will be a hockey game that will have three periods like an actual hockey game however the duration for each period will be 30 seconds long. The goal of the game is to score on the opposing team. The amount of points you score in the 90 second duration will determine the discount code you unlock. The more points the higher the discount.

Since we are currently experiencing the final round of the NHL Playoffs, it will be ideal to launch this campaign during the start of next season. The game will be on the AMP Energy’s official website, however it will be promoted using Facebook and Twitter. AMP Energy has a good following on those two platforms, whereas on YouTube they have a little over 2,000 subscribers. The goal of the outcome will be to grow the current following AMP Energy has. More followers, more likes, more retweets, etc. Most of AMP Energy’s following is based off their NHL sponsorship. This campaign will entertain and engage the current following they have, as well as gain new followers on both platforms.

I would like to know if you guys think this is a good idea. Let me know in comments below.

-          Zain Sadiq

Content Marketing Idea for XYIENCE

XYIENCE has a long way to go, I kind of feel like they are giving up. They have has no recent posts anywhere other than Facebook and Twitter. And they have no sponsored events or athletes when they are clearly the healthier alternative to Monster. I can only assume they are financially restricted and cannot keep up to the behemoth Monster and its grasp on the industry. XYIENCE needs to upload more content following the 50/50 rule on YouTube and as well as have some sponsored athletes. Have a broader campaign for itself as a healthy alternative. Promote awareness of the product through contests on Twitter or Facebook. With these changes I am sure they could start raising brand awareness easily! I wish them luck.

Refreshing New Look - Brandon Morden

Content marketing idea for one of your brands

Refreshing New Look

By Brandon Morden

I have just become part of the Nos energy drink marketing team and my first task is to bring a new idea to the table. When looking over the past marketing strategies of the Nos energy team, I have noticed that a lot of the focus has gone towards motor sports like NASCAR and other forms of racing. My idea is to do a complete 180 with the brand content and create funny promotional videos that will give our customers something to laugh at when watching our ads.

We will be able to target an audience of all ages with this new content and take our ads from serious to entertaining. The goal is to up our You Tube subscribers from the current number of 3,003 to 15,000 over the next 4 years. In that same time period increase the number of Twitter followers from 12,000 to 20,000. I feel that the summer season will be the best time to launch our new promotional videos because it’s the time when people of all ages become more active and will associate our products with their outdoor activities.

 Picture provided by Huffington post

                                                                             

When it comes to the social media platforms I feel that the best exposer would come from You Tube and Twitter. You Tube will provide us with the foundation on where we can post our new funny promotional ads and will allow us to gain a stronger following. While twitter will allow us to spread the word faster when new videos are published. By bring a more comedic feel to the brand it will attract new customers and help spread awareness by word of mouth and add a more memorable feel to the brand.    

              

   Number of You Tube and Twitter followers increasing

              

                                                                                                                         

       

Red Bull VS Gatorade on Facebook- Erma Baig

Red Bull VS Gatorade on Facebook

This post will be comparing two of the industries top brands Red bull and Gatorade’s Facebook pages. As soon as you log on to red bulls Facebook page majority of the content posted is consisted of picture and video of famous athletes and stunts that red bull sponsors. In contrast; Gatorade seems to be posting applying traditional marketing methods by always advertising their product line and showing famous sports personalities using Gatorade products. In as span of 24 hours Red bull posts approximately 7 to 8 posts in a day where as Gatorade on average only posts only once every 5 to 6; also every Gatorade post includes some sort of hash tag of brand slogan, #playcool is a hash tags which is being heavily being used by the brand. Red bull’s posts however differ since every picture or video is just being described hash tag or brand slogans are rarely being used. After looking over more than 30 post from each of the two brands it clearly shows that the 50/50 rule was not used.

 The picture below shows one of Red bulls most Successful post “ The First ever BMX backflip down stairs” with over 1 million views, 34 thousand comments and more that 6.5 thousand shard on the post. This post was more successful because it is showing extreme stunts that have never been done before and are entertaining for the viewers.

 

 

Picture of Red Bulls most successful video

 

        The second picture is of showing one of Gatorade most successful posts, which was a commercial of Gatorade product line; it has approximately 1.3 million views, 3.2 thousand comments and over 170 shares. This post was successful because it incorporated sport, sport celebrities and the product in one great 90 second commercial.

Picture of Gatorade's most successful post on Facebook page

Content Marketing Idea for Gatorade- Erma Baig

Content Marketing Idea for Gatorade

 Looking at Gatorade's presence on various social media platforms it seems that Gatorade is the weakest on their YouTube channel as compared to the company’s official Facebook and Twitter pages. I will be presenting a content marketing campaign that will be a featured on Gatorade’s YouTube channel. It will be a 4 part series that will showcase a bar tender and one different sports icon in every episode. Each episode will feature one adult drink recipe with Gatorade being the primary ingredient in these adult drinks; the sports personality will work with the bar tender and both will make a great tasting drink together. An example of the type of recipe featured would be a drink called “The North” which has Blue Gatorade, Blue Hawaiian Punch, Vodka, and Sprite.  The target audience will be individuals from the age of 18 to 30+ years of age. These 4 part series will show that consumer that Gatorade can not only be used while being active, but as well as in social events such as parties and get together. The goal of this campaign would be to bring in a demographic that chooses to drink energy drinks at social events rather than drink them while being active.

This sort of demographic would typically go towards choosing red bull to incorporate in their adult drinks. By showing quick drink recipes our target market will be encouraged to try those drinks and incorporate Gatorade in their social events. After the launch of the first episode we are hoping to gain at least 2000 to 4000 more followers on Gatorade's official YouTube channel. The hash tag DrinkofChampions will be used on Gatorade’s other official social media platforms to further promote the series; every post posted on Instagram, twitter and Facebook will have the hash tag #DrinkofChampions. Once viewers click on the hash tag the promotional event page the series would be described in further details. Since the drinks are featuring summer drink recipes. The #DrinkofChampions series will be launched during summer approximately in late June. 

Fans Showing Their Love - Brandon Morden

Fan Pages, influences, inbound links for both brands

Fans Showing Their Love

By Brandon Morden

 

Partnership between Joe Gibbs Racing and Nos energy

Starting with Nos I found Joe Gibbs Racing. Joe Gibbs is the owner and operator of his very own NASCAR team which in lists many famous NASCAR drivers including all time race winner Kyle Busch. The Joe Gibbs racing team announced back in February of 2016 that they will be partnering with Nos energy drinks for future events to come. The site contain content like information on each driver, photos of each driver’s car, and videos of the drivers winning moments.

The page had an authority of 42/100 and a domain authority of 58/100. Inbound links that were found included:

• Jayski's® NASCAR Silly Season Site - #18 Team News  www.jayski.com/news/teams/story/_/page/18-Gibbs-N

• BK Racing-23 Team News - Rotoworld.com  www.rotoworld.com/teams/nas/23/

• Bobby Labonte to make cameo for Joe Gibb Racing 

        leadercall.com/2016/02/bobby-labonte-to-make-cameo

When searching for a fan based page for 5 hour energy the pickings were slim. I was however able to find an article about Manoj Bhargava, the creator of 5 hour energy posted by the Wall Street Journal. The article talks about his upbringing, how he came up with the idea and how he marketed the product. The article also reports on the amount of wealth that 5 hour energy has made him and how he invest it in renewable water and energy technology.

Manoj Bhargava, the creator of 5-Hour Energy drinks

The page had a domain authority of 98/100 and a page authority of 61/100. Inbound links 

included:

• 4 Tips For Successfully Launching a New Product From the Co-Founder of 5-Hour Energy
  www.entrepreneur.com/article/272532

• Billions in Change
  Billionsinchange.com/news

• The most interesting billionaire in metro Detroit you've probably never heard of
  www.secondwavemedia.com/metromode/inthenews/Manoj-Bharg