5-Hour Energy Shot vs Nos Energy Drink on Facebook - Brandon Morden

                     

5-Hour Energy Shot vs Nos Energy Drink on Facebook

Who is the content king?

By Brandon Morden

When looking over each brands Facebook page, I found that 5-HourEnergy Shot took the lead. 5 Hour posted on average once every 3-5 days while Nos energy was only once a week. I also found that both brand used the 50/50 rule often. Each brand posts content like:

·       Promotional videos

·       Funny images about staying awake on the job

·       Where the product is sold

·       Images of professional athletes that promote each brand

Keyword sentences from 5-hour posts were aimed more at students like, Congrats grads! All those all-nighters were worth it! And Pre-Finals lectures putting you to sleep? We’ve got your wake up. Nos energy Facebook content is about its NASCAR sponsors so some keyword sentences consisted of, NOS Energy looks good at the top! ‪#‎kylebusch ‪#‎LiveNOS and It's race day here at Las Vegas Motor Speedway.

5 hour energy had its most successful recent post back on May 1^st. The post was for families who had lost a family member in the military. The post consisted of a video that included the families of fallen soldiers. The videos got over 7000 views and had 37 likes as well as 22 shares
                                                      

I feel that this was a successful post because war impacts many families around the world and this video can relate to that.

Families of fallen soldiers video

Nos energy drink beside NASCAR driver Kyle Busch’s number

This was Nos Energy’s most successful post from April 14^th. This post got liked by over 24,000, was shared 338 times and was commented on 225 times. I feel that this post was successful because not only did they increase the size of the cans to 24 ounces but they tied in the number 18 which is Kyle Busch’s NASCAR number.

5 hour energy shot has 100,866 likes, 675 internal followed links and page load times is 3.32 seconds.

Nos energy drink has over 500,000 likes, 383 internal followed links and a page load time of 4.84 seconds.