Monster vs XYIENCE Energy Drink Facebook War

It seems that a lot of companies have Facebook pages these days. With social media so important in today’s world, Facebook could be one of the best places to bring up brand awareness and acquire new customers. It is also important for companies to be current and entertaining to its customers and fans to be followed on Facebook and stay followed on Facebook. Let us look at Monster and XYIENCE at a glance. Monster has been posting every day for the past 25 posts, including pictures and quotes as well as mentioning athletes with a big fan base. All this contributes to Monster’s brand awareness. XYIENCE a competitor and a smaller brand’s last post was also every day for the past 25 days. Alright! Let’s call them even for now. Another funny thing I noticed is that most companies do not post on holidays, it is as if even social media takes a day off. Now although Monster has all these athletes and events to talk about XYIENCE does post pictures often with MEMES and positive messages.  What’s the verdict on Professional Etiquette? Well both most definitely follow the 50/50 rule but Monster does it less so, we can assume they are safe from losing customers either way for now. Monster tends to be using athlete names as keywords and hashtags of its sponsored events. While XYIENCE has zero hyperlinks or hashtags but does like to use its own names in its titles a lot. Definitely got to give this category win to Monster. Let us look at who has the most successful posts…. Monsters had 896k views of its pinned post as well as 2988 shares. XYIENCE has 9 likes and 1 share. Safe to say Monster wins by a landslide.  I think Monster was successful because they tagged Valentino Rossi a motorcycle athlete and as well used a hashtag for the event VR46 Series, AND even linked a shortcut to a YouTube video, but they even embedded it just in case. XYIENCE did none of the above mentioned....