My Campaign Pitch
When comparing both brands, Rockstar Energy Drink and AMP Energy Drink,
it is evident that Rockstar Energy has a better social media presence. Since
that’s the case I want to help AMP Energy improve its social media presence by
pitching them an idea for a marketing campaign. Since AMP Energy has a
sponsorship deal with the NHL (National Hockey League), the theme of the
campaign will be based off of the sport of hockey. My idea is to create a
simple and easy game that people can play and if they beat it they unlock a
code to receive a coupon code to get discounts on AMP Energy.
It
will be a hockey game that will have three periods like an actual hockey game
however the duration for each period will be 30 seconds long. The goal of the
game is to score on the opposing team. The amount of points you score in the 90
second duration will determine the discount code you unlock. The more points
the higher the discount.
Since we are
currently experiencing the final round of the NHL Playoffs, it will be ideal to
launch this campaign during the start of next season. The game will be on the
AMP Energy’s official website, however it will be promoted using Facebook and
Twitter. AMP Energy has a good following on those two platforms, whereas on
YouTube they have a little over 2,000 subscribers. The goal of the outcome will
be to grow the current following AMP Energy has. More followers, more likes,
more retweets, etc. Most of AMP Energy’s following is based off their NHL
sponsorship. This campaign will entertain and engage the current following they
have, as well as gain new followers on both platforms.
I would like
to know if you guys think this is a good idea. Let me know in comments below.
-
Zain
Sadiq
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