5 hour energy shot vs Nos energy
drink on twitter
Twitter Battle
By Brandon Morden
When looking over both of my brands twitter pages I found
that 5-hour seems to be the predominant tweeter. With a post every 3-5 days 5
hour keeps it followers up to date. When looking at the Nos energy drink
twitter page they average a post about once a week. When it comes to content,
Nos energy focuses more on NASCAR and its sponsors while 5 hour captures the
attention of students and people trying to make it through a long day of work.
Both brands
post similar content like:
· Videos
· How to
· Promotions
· Images of professional athletes
· Sponsors
· Sporting events and concerts
Popular
keyword and hashtags from 5Hour include, Don't
let this #humpday turn into a #slumpday. And From all of us at 5-hour ENERGY®, to all of
those who have served for our freedom, we thank you. #ArmedForcesDay
Popular
keywords and hashtags from Nos energy include, Nice job
@KyleBusch @NosEnergyDrink #1 tonight! #LiveNOS and NOSEnergy
team starting to heat up! @mmgeneral with 3rd in the first round of #lucasoil off-road series. #LiveNOS
Nos Energy’s
most successful tweet was a happy birthday tweet to Kyle Busch on May 2. This
tweet was liked 179 times and was retweeted 69 times by twitter followers.
Kyle Busch and his family
The reason that I feel that this
tweet was so popular was the fact that Kyle Busch is such a big name in NASCAR
that he draws a lot of attention to the Nos energy drink twitter page in which
he sponsors.
This popular tweet from 5-hour energy
got 15 retweets and 18 likes. I found this tweet to be eye catching and
laughable making it successful to the follows of the page.
5 hour dog promotion
Twitter Comparison
5-Hours
Energy
|
Nos
Energy Drink
|
|
Tweets
|
12,600
|
2,949
|
Following
|
685
|
267
|
Followers
|
18,400
|
12,900
|
Likes
|
91
|
591
|
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