Red Bull VS Gatorade on Facebook- Erma Baig

Red Bull VS Gatorade on Facebook

This post will be comparing two of the industries top brands Red bull and Gatorade’s Facebook pages. As soon as you log on to red bulls Facebook page majority of the content posted is consisted of picture and video of famous athletes and stunts that red bull sponsors. In contrast; Gatorade seems to be posting applying traditional marketing methods by always advertising their product line and showing famous sports personalities using Gatorade products. In as span of 24 hours Red bull posts approximately 7 to 8 posts in a day where as Gatorade on average only posts only once every 5 to 6; also every Gatorade post includes some sort of hash tag of brand slogan, #playcool is a hash tags which is being heavily being used by the brand. Red bull’s posts however differ since every picture or video is just being described hash tag or brand slogans are rarely being used. After looking over more than 30 post from each of the two brands it clearly shows that the 50/50 rule was not used.

 The picture below shows one of Red bulls most Successful post “ The First ever BMX backflip down stairs” with over 1 million views, 34 thousand comments and more that 6.5 thousand shard on the post. This post was more successful because it is showing extreme stunts that have never been done before and are entertaining for the viewers.

 

 

Picture of Red Bulls most successful video

 

        The second picture is of showing one of Gatorade most successful posts, which was a commercial of Gatorade product line; it has approximately 1.3 million views, 3.2 thousand comments and over 170 shares. This post was successful because it incorporated sport, sport celebrities and the product in one great 90 second commercial.

Picture of Gatorade's most successful post on Facebook page