Red Bull VS Gatorade on YouTube
This post will be comparing two of the industries top brands Red bull and Gatorade’s YoutTube channel. Red Bull is highly active on their YouTube account their channel has over 5 thousand video posted with over 5 million subscribers currently following the account. On average 2 to 3 video are posted on a day-to-day basis, most of these videos are 30 seconds to 4 minutes long. The video content predominantly consists of a variety of clips of sports games, stunts featuring professional athletes and amateurs, and small clips of the numerous Red Bulls promotional events that have take place world wide. The channel also hosts a range of niche channels, from music to specific types of sports. One of the most recent and successful video on the channel was “World Record 1km Sky Line set by Nathan Paulin and Danny Menslk” the video was posted on May 26th 2016 and had generated over a hundred thousand views.
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| Screen Shot of Red Bulls most Successful Post |
Gatorade's
Channel has over 300 videos with more that ninety thousand people subscribed to
the channel. Upon further analysis of the channel it evident that Gatorade is
not very active on the channel, the channels most recent post was a tribute
video to Peyton Manning, which has more than 8 million views. Majority of the
content is approximately 30 seconds to 5 minutes video clips of commercials
starring famous athletes, #DearPyeton series, their #playcool Gatorade frost
commercials, and their #WinFromWithin series where they showcased armature athletes
talent and lives. Every Gatorade video has a link to the official Gatorade
website which is found in the description box below the video
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| Picture of Gatorade's most successful video on YouTube with 8 million likes. |
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