Rockstar Energy Drink vs AMP Energy: YouTube Presence
Rockstar Energy Drink:
Total Subscribers:
|
Hidden
|
Total Channel Views:
|
9,923,591
|
Most Views on a single
video:
|
919,744
|
Average # of Views
|
8,000
|
Average # of Likes:
|
70
|
Average # of Dislikes:
|
5
|
# of Links to other
Social Media Sites
|
5
|
Most Popular Recent Video:
 |
|
From the more
recent post, this video of professional skier Sammy Carlson was the most
popular. The video hit 9,315 views. The popularity of this video is likely due
to the fact that Rockstar Energy is known to sponsor different sports and
different athletes. So when the video was uploaded it is likely that the video
was shared on Rockstar Energy’s Facebook page and Twitter page. Also Sammy
Carlson has a pretty good following on Twitter, 18,300 followers, I am pretty
sure he retweet this video to share to his followers as well.
AMP Energy Drink:
Total Subscribers:
|
2,767
|
Total Channel Views:
|
3,315,012
|
Most Views on a single
video:
|
1,236,213
|
Average # of Views
|
5,00
|
Average # of Likes:
|
60
|
Average # of Dislikes:
|
5
|
# of Links to other
Social Media Sites
|
4
|
Comparing AMP
Energy’s YouTube channel to Rockstar Energy’s channel is not fair for Rockstar
Energy. AMP Energy has not uploaded a video to their channel since August 12,
2014. Prior to that date it looks like AMP Energy would go 5 months some time
longer without uploading a video. The video content would consist of ads, and
sponsorship videos. In the “About” section of the channel, there are just links
to other social media platforms that AMP Energy is on. AMP Energy didn’t bother
posting a description of the brand.
Most Recent Popular Video:
 |
|
Although AMP
Energy has not uploaded a video to their channel in over a year, the last video
that they posted happens to have the most views. The video is creative and
funny, and because of that the video was a hit. Another reason the video may
have a lot of views is because it was the last video uploaded to the channel,
so when people come across the AMP Energy channel it’s the first video that
they will see.
Final
Thoughts:
Rockstar
Energy clearly has the better presence on the YouTube platform. I understand
that making a video is a longer process then just posting something on Facebook
or sending out a tweet, but YouTube is another major platform to use in the
Social Network to reach out to your consumers. I do believe AMP Energy would be
successful if they were frequent with their YouTube channel, and posted videos
with the same creativity like the older videos on their channel.
No comments:
Post a Comment