Monster vs XYIENCE on YouTube

YouTube is an addictive place to visit and a lot of people spend their days watching short videos whether it is awesome podcast or how to videos or especially music videos. With short videos on YouTube companies and others can tell a story. XYIENCE unfortunately has not posted any videos in the last 6 months. This is not a good trend nor is it a good way to provide content to its fans. Monster seems to post on average once a week. Monster posts videos about its sponsored athletes and as well as clips of its sponsored events. XYIENCE’s most recent posts is just isolated to one event and with one person, Sam Ponder a college football reporter. I cannot really say that XYIENCE has a most successful video, but if I have to choose it would be their first video 8 months ago with 9k views and Monster’s most recent one had 242k views, its clear Monster has it together on YouTube. I think XYIENCE’s video was successful because it was new and fresh and using those factors made people curious but after that it had zero presence. Monster’s video was successful because it had a video of one of its athletes and as well created a YouTube series called “The Doctor” which was a 5 episode series, with lots of beautiful views from many race tracks around the world and short interviews as well as some actual racing footage from the Grand Premio D’Italia which is motorsport at its most fine spine-tingling and tribal. Monster has 957 videos and XYIENCE has 15. Monster wins again.