Sunday, 5 June 2016

Monster vs XYIENCE Which Company Tweets a Nicer Song to be heard on Twitter

Twitter is the a social media power house, it has exploded in the recent decade and is almost the go-to for up to date opinions from companies, celebrities, and politicians. But it also allows regular people to respond to current events and even make public complaints against companies or specific people. Let’s measure these brands up and see who dominates Twitter. Monster tweets every day and multiple times a day almost even safe to say they tweet about every 6-8 hours. XYIENCE only posts daily. Monster definitely dominates this category. Monster posts mostly pictures and video clips of its sponsored events and uses as much hashtags as possible. XYIENCE also posts many pictures, but no videos and includes as many hashtags as it can. When following the 50/50 rule I would say that XYIENCE follows it better than Monster. Technically speaking this would be a win for XYIENCE. Monster uses many hashtags of athletes and events it sponsors. XYIENCE only uses hashtags that are general like national burger day or other mentioned holidays in America. XYIENCE really needs to up its game with hashtags and keywords, Monster wins this one. XYIENCE does not have a pinned tweet and the average reaction to its tweets makes it hard to choose a most successful tweet. However Monster’s pinned tweet being its most successful one in the past 25 days has had 1.2k retweets and 3k likes. XYIENCE is lacking content on Twitter, Monster is a clear winner here. I think Monster was successful because they posted a short clip of Valentino Rossi, as well as a YouTube link an emoji and relatable hashtags. XYIENCE should take notes!

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