Twitter is the a social media power house, it has exploded
in the recent decade and is almost the go-to for up to date opinions from
companies, celebrities, and politicians. But it also allows regular people to
respond to current events and even make public complaints against companies or
specific people. Let’s measure these brands up and see who dominates Twitter.
Monster tweets every day and multiple times a day almost even safe to say they
tweet about every 6-8 hours. XYIENCE only posts daily. Monster definitely
dominates this category. Monster posts mostly pictures and video clips of its
sponsored events and uses as much hashtags as possible. XYIENCE also posts many
pictures, but no videos and includes as many hashtags as it can. When following
the 50/50 rule I would say that XYIENCE follows it better than Monster.
Technically speaking this would be a win for XYIENCE. Monster uses many
hashtags of athletes and events it sponsors. XYIENCE only uses hashtags that
are general like national burger day or other mentioned holidays in America.
XYIENCE really needs to up its game with hashtags and keywords, Monster wins
this one. XYIENCE does not have a pinned tweet and the average reaction to its
tweets makes it hard to choose a most successful tweet. However Monster’s
pinned tweet being its most successful one in the past 25 days has had 1.2k
retweets and 3k likes. XYIENCE is lacking content on Twitter, Monster is a
clear winner here. I think Monster was successful because they posted a short
clip of Valentino Rossi, as well as a YouTube link an emoji and relatable
hashtags. XYIENCE should take notes!
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