XYIENCE has a long way to go, I kind of feel like they are giving
up. They have has no recent posts anywhere other than Facebook and Twitter. And
they have no sponsored events or athletes when they are clearly the healthier
alternative to Monster. I can only assume they are financially restricted and
cannot keep up to the behemoth Monster and its grasp on the industry. XYIENCE
needs to upload more content following the 50/50 rule on YouTube and as well as
have some sponsored athletes. Have a broader campaign for itself as a healthy
alternative. Promote awareness of the product through contests on Twitter or
Facebook. With these changes I am sure they could start raising brand awareness
easily! I wish them luck.
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